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How To Convert Amazon ASIN To UPC or UPC to ASIN: Amazon Seller's Guide 2023

Written by
Vanessa Hung
Published on
September 4, 2023

Are you a seller on Amazon struggling to comprehend how to convert ASIN to UPC? The process may seem daunting, but understanding the importance of these unique product identifiers in online selling can significantly ease your journey.

This article serves as a comprehensive guide that walks you through why and how to change ASINs into UPCs, enhancing your efficiency while listing products on Amazon. Ready to take charge of your Amazon inventory management? Let's dive in.

Understanding ASIN and UPC

An ASIN stands for Amazon Standard Identification Number, which is a unique identifier assigned to each product on Amazon. On the other hand, a UPC (Universal Product Code) is a barcode used globally to identify products in various retail settings.

Both ASIN and UPC play vital roles in selling on Amazon and understanding their significance is crucial for any seller.

What is an ASIN?

An ASIN, or Amazon Standard Identification Number, is a 10-character alphanumeric unique identifier assigned by Amazon to every product sold on its platform. It's what helps Amazon track inventory and organize millions of products in their complex catalog.

Think of the ASIN as your product's fingerprint on Amazon - no two are alike. Products from books to electronics all have an individual ASIN that allows them to be easily located and tracked for sales, reviews, and seller rankings.

What is a UPC?

A UPC, acronym for Universal Product Code, is a unique 12-digit number assigned to retail merchandise that identifies both the product and the vendor selling it. This barcode system is widely used in the United States, Canada, and other countries for tracking products in stores.

This identification method plays a vital role when you sell on Amazon. When listing your products on Amazon's marketplace, having a UPC makes your items easier to find not only by sellers but also shoppers who are seeking specific goods.

When you apply for a barcode through GS1 (Global Standards One), they provide this essential UPC code. The coding system allows businesses around the world to scan their products at any point in the supply chain efficiently.

If as an Amazon seller you plan on creating new variations for parent ASIN or dealing with private label products, then changing your UPC becomes necessary as part of this process.

The role and importance of product identifiers in selling on Amazon

Product identifiers such as ASIN and UPC play a crucial role in selling on Amazon. They serve as a unique fingerprint for each product listed on the platform, making it easy for buyers to locate your items among millions of others.

Not only that, but these identifiers also lay the foundation for a well-organized inventory system.

ASIN, short for Amazon Standard Identification Number, is utilized by Amazon to manage its vast catalog of products. Each ASIN corresponds to one specific item and helps ensure customers view the correct product details when shopping online.

Similarly, the Universal Product Code (UPC) aids in tracking items sold not just within Amazon’s ecosystem but across worldwide retail systems.

Having accurate and unique product identifiers is vital to maintaining high visibility on this massive e-commerce platform. When you convert your Amazon ASINs to UPCs effectively, you make it easier for potential customers to discover your offerings due both local searches or even when they're browsing through international markets.

Using tools like Synccentric enables sellers like yourself to convert an entire inventory file with ease from UPC numbers into their corresponding ASINs. Opting for this conversion has another important benefit: It can help create new variations under a parent ASIN especially beneficial when introducing new versions of an existing product line.

Sourcing legitimate UPC codes are equally important; GS1 offers reliable barcodes applicable across different platforms which keeps your business flexible and prepared against future growth avenues.

In summary, mastering how these identifiers work can give your sales strategy a much-needed boost while ensuring your compliance with all necessary trading requirements set by major players such as Amazon itself.

Why Convert ASIN to UPC?

Converting ASIN to UPC is necessary for certain product categories on Amazon and offers various benefits for your listings.

The necessity of a UPC for certain product categories on Amazon

Having a UPC is essential because it serves as a unique identifier for your product, making it easier for customers to find and purchase your items. Additionally, using a UPC can help improve the visibility of your listings on Amazon's search results page.

Benefits of using a UPC for your Amazon listings

Using a UPC for your Amazon listings offers several advantages. Firstly, it enhances the visibility of your products on the platform. By including a UPC, you make it easier for customers to find and purchase your items amidst numerous competing options.

Secondly, incorporating a UPC improves the overall professionalism and credibility of your listings. It gives potential buyers confidence in the authenticity and quality of your products.

Additionally, having a UPC allows you to expand into different marketplaces beyond Amazon, as most retailers require this universal identifier. Ultimately, using a UPC can help you reach more customers and increase sales across various online platforms.

LIMITED usage example:

How to Convert ASIN to UPC

Utilizing UPC to ASIN converters

Converting ASIN to UPC can be made easier by utilizing UPC to ASIN converters. These online tools allow you to enter your ASIN and receive the corresponding UPC code. This is especially helpful when you need a UPC for certain product categories on Amazon.

By using these converters, you can quickly and efficiently obtain the necessary product identifier without any hassle. Simply input your ASIN, click convert, and receive your UPC code in no time.

With the help of these convenient converters, navigating the world of Amazon selling becomes even more streamlined and efficient.

Here are some UPC to ASIN converter tools we love:






Converting your Amazon ASIN to a UPC is crucial for selling on the platform. By understanding the importance of product identifiers like ASIN and UPC, you can optimize your listings and expand your customer reach.

Follow our step-by-step guide and utilize online converters to easily convert ASINs to UPCs, ensuring your products are ready for success on Amazon in 2023.


1. Why do I need to convert an Amazon ASIN to a UPC?

Converting an Amazon ASIN to a UPC is necessary if you want to sell your product on other platforms or in physical retail stores that require UPC codes.

2. How can I convert an Amazon ASIN to a UPC?

To convert an Amazon ASIN to a UPC, you can use online tools specifically designed for this purpose. Simply enter the ASIN and the tool will generate the corresponding UPC code for you.

3. Is it possible to convert multiple Amazon ASINs to UPCs at once?

Yes, there are bulk conversion tools available that allow you to convert multiple Amazon ASINs into their respective UPC codes simultaneously, saving time and effort.

4. Are there any costs associated with converting an Amazon ASIN to a UPC?

Most online conversion tools offer free services for converting single or small numbers of ASINs. However, some may have premium features or charge fees for bulk conversions. It's important to check the specific tool's terms and pricing before using it.

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