If you're looking to sell a product on Amazon, you'll need to create a product listing. However, if you're selling a product with variations, such as different colors or sizes, you'll need to create a variation listing. Understanding how to create and manage variation listings is essential for any Amazon seller.
In this article, we’ll help you understand what listing variations are and guide you through all the steps to add variations to your existing Amazon product listings. Let’s get started.
What are Amazon Listings and Listing Variations?
First, the basics:
- An Amazon listing is a product detail page that contains information about a specific product. An existing Amazon listing is a product detail page that has already been created by someone else. If you're selling a product that already has an existing listing, you can add your variation to that listing instead of creating a new one.
- A listing variation is a specific version of a product that has different attributes, such as color, size, or material. Amazon product listing variations allow customers to choose the specific variation they want to purchase. A parent-child relationship is created between the main product and its variations, where the main product is the parent and the variations are the children.
- ASIN variations are different versions of the same product that have different ASINs, or Amazon Standard Identification Numbers. Parent-child relationships are used to link these ASIN variations together. A variation family is a group of ASIN variations that are all related to the same parent product.
Preparation for Adding Variations
Before you can add variations to your existing Amazon listing, you need to prepare by gathering all the necessary information and ensuring that your account is set up correctly. Here’s a checklist of everything you need to prepare:
- First, you need to identify the parent ASIN for the listing you want to add variations to. The parent ASIN is the unique identifier for the product, and all variations will be linked to it. You can find the parent ASIN in your Seller Central dashboard under the "Manage Inventory" tab.
- Next, you need to create child ASINs for each variation you want to add. Child ASINs are unique identifiers for each variation, and they are linked to the parent ASIN. You can create child ASINs by using the "Add a Product" tool in Seller Central or by using an inventory file.
- When creating child ASINs, you need to provide information such as the product ID, EAN, UPC, product ID type, category, brand, condition, color, size, shape, style, flavor, material, inventory, quantity, price, sales, and sales history. Make sure that this information is accurate and up-to-date to avoid any issues with your listing.
- Once you have created the child ASINs, you need to link them to the parent ASIN. You can do this by using the "Variation Wizard" tool in Seller Central or by using an inventory file. When linking the child ASINs to the parent ASIN, you need to specify the variation theme, such as size or color.
- Finally, you need to ensure that your inventory file template is set up correctly for variations. The template should include columns for the parent ASIN, child ASIN, SKU, and any other relevant information for your variations.
How to Add Variations to an Existing Amazon Listing
If you have an existing Amazon listing and want to add variations to it, you can do so easily using the "Manage Inventory" feature. Here's how:
- Go to your Seller Central account and select "Inventory" from the top menu.
- Click on the "Manage Inventory" option to view all your current listings.
- Locate the product you want to add variations to and click on the "Edit" button next to it.
- Navigate to the "Variations" tab and click on the "Edit" button again to open the Variation Wizard.
- Follow the prompts in the wizard to add your variations. You can choose to add variations based on color, size, style, or any other attribute that is relevant to your product.
- If you have a lot of variations to add, you can use the "Copy Listing" feature to save time. This will copy all the details of your existing listing, including the title, description, and images, and apply them to your new variations.
- Once you have added your variations, you can use the "Product Classifier" to select the appropriate category for each variation. This will ensure that your listings appear in the right search results and are easy for customers to find.
- You can also use templates for specific categories to save time when adding variations. These templates will automatically populate the relevant fields based on the category you select.
Defining Product Details and Attributes
When creating a variation for an existing Amazon listing, it's important to understand and define each variation’s product details and attributes. These help Amazon categorize and display your product to potential customers.
Product details include information such as the product title, brand, and description. These details should accurately describe your product and help customers understand what they are purchasing. You can edit the product details in the "Product Information" section of your listing.
Attributes are specific characteristics of your product, such as size, color, and material. These attributes are used to create product variations and options. When adding a variation to your listing, you'll need to select the appropriate attributes for your product.
In the "Product Options" section of your listing, you can create and manage your product variations. You'll need to specify the attributes for each variation, such as size and color. You can also set the price, quantity, and SKU for each variation.
The product details section is where customers can find more information about your product. This section includes details such as the product features, dimensions, and weight. It's important to provide accurate and detailed information in this section to help customers make informed purchasing decisions.
Managing Multiple Variations
Adding variations to an existing Amazon listing is a great way to expand your product offerings and increase your sales potential. However, managing multiple variations can be challenging if you don't have a clear process in place. Let’s discuss some best practices for managing multiple variations:
- Use a table to organize your different options. This will make it easy to see which variations are available and which ones are out of stock.
- Ensure that your product descriptions are clear and accurate. Make sure to include all relevant details about each variation, such as size, color, and material. This will help customers make informed purchasing decisions and reduce the likelihood of returns or negative feedback.
- Regularly review and update your variations to ensure that they are still relevant and in stock. This will help you stay competitive and maintain a positive customer experience.
Specific Category Guidelines
When adding a variation to an existing Amazon listing, it's important to keep in mind the specific category guidelines. Different categories may have different requirements for variations, and it's important to follow these guidelines to ensure your listing is compliant and optimized for search:
- Clothing: If you're adding a variation to a clothing listing, you'll need to make sure that the variations differ by size and/or color. You can also add variations for different styles or designs, but they must still fit within the same category of clothing.
- Grocery: For grocery items, you can add variations for different flavors, scents, or packaging sizes. Make sure that the variations are clearly labeled and that customers can easily select the option they want.
- Pet Supplies: When adding variations to a pet supplies listing, consider adding options for different sizes, colors, or materials. You may also want to add variations for different types of pets, such as cat or dog products.
- Toys & Games: Variations for toys and games can include different colors, designs, or packaging options. Make sure that the variations are clearly labeled and that customers can easily select the option they want.
- Sports & Outdoors: For sports and outdoor products, variations can include different sizes, colors, or materials. You may also want to consider adding variations for different types of sports or activities.
- Health & Beauty: When adding variations to a health and beauty listing, consider adding options for different scents, colors, or packaging sizes. You may also want to add variations for different skin types or concerns.
Expert Tips for Successful Variation Listings
As a final note, here are some expert tips to ensure your variation listing is successful:
- Expertise: Before you begin, make sure you have a good understanding of how variations work on Amazon. Take the time to read Amazon's guidelines and best practices for creating variation listings.
- Step-by-Step Guide: Follow Amazon's step-by-step guide for adding a variation to an existing listing. Make sure you select the correct category and subcategory for your variation.
- FBA: If you're using Amazon's FBA (Fulfillment by Amazon) service, make sure you have the correct inventory settings for your variation. This will ensure that Amazon can fulfill orders for all of your variations.
- Purchase: Test your variation listing by making a purchase. Make sure that the correct variation is selected and that the product information is accurate.
- URL: Create a unique URL for your variation listing. This will make it easier for customers to find and purchase your product.
- Revenue: Keep track of your variation listing's revenue and adjust your pricing and inventory levels as needed. Use Amazon's sales reports to monitor your variation's performance.
- New Listings: If you're creating a new variation listing, make sure you have all the necessary product information, including images and descriptions. Use Amazon's product listing guidelines to ensure your listing meets all the requirements.
- Combo: Consider creating a variation listing that includes a combo of products. This can increase your sales and provide customers with a better shopping experience.
- Customer Experience: Make sure your variation listing provides a good customer experience. Include accurate product information, high-quality images, and clear descriptions.
- Shopping Experience: Use Amazon's Enhanced Brand Content (EBC) to enhance your variation listing's shopping experience. EBC allows you to add additional images, text, and videos to your listing.
- Customer Reviews: Encourage customers to leave reviews for your variation listing. Positive reviews can increase your sales and improve your product's visibility on Amazon.
- Reviews: Monitor your variation listing's reviews and address any negative feedback promptly. Use customer feedback to improve your product and listing.
- Manufacturer: If you're a manufacturer, consider using Amazon's Manufacturer Central to manage your variation listings. This tool allows you to create and manage your listings, monitor your sales, and access Amazon's marketing and advertising tools.
By following these expert tips, you can create a successful variation listing on Amazon that provides a great shopping experience for your customers and generates revenue for your business. Good luck and happy selling!
Frequently Asked Questions
1 - How can I create a variation listing on Amazon?
To create a variation listing on Amazon, you must first have a Professional Seller account. Next, go to the "Inventory" tab and select "Add a Product." Choose the category that your product falls under and select "Create a new product." From there, you can add your product information and create variations by selecting "Add variation."
2 - What are the Amazon variation creation policies?
Amazon has strict policies when it comes to creating variation listings. The variations must be related products that have similar attributes, such as color or size. Additionally, the variations must be listed under the same product detail page and have the same product ID. It's important to follow these policies to avoid any penalties or account suspensions.
3 - How do I edit an existing Amazon listing?
To edit an existing Amazon listing, go to the "Inventory" tab and select "Manage Inventory." Find the listing you want to edit and click on the drop-down menu next to it. Select "Edit" and make any necessary changes. Be sure to save your changes before exiting the page.
4 - Is it possible to change the order of variations on Amazon?
Yes, you can change the order of variations on Amazon. To do so, go to the "Inventory" tab and select "Manage Inventory." Find the listing you want to change the order of variations for and click on the drop-down menu next to it. Select "Edit" and then select "Variations." From there, you can drag and drop the variations to change their order.
5 - How can I combine two Amazon listings?
To combine two Amazon listings, go to the "Inventory" tab and select "Manage Inventory." Find the two listings you want to combine and click on the checkboxes next to them. Select "Merge products" from the drop-down menu and follow the prompts to complete the merge. It's important to note that you can only merge listings that have the same product ID and are in the same category.