If you're selling on Amazon, here's a compliance update that should be on your radar: starting July 13, 2025, Amazon will begin rejecting product compliance documents issued by laboratories that don't meet its internal safety and authenticity standards.

This change isn’t just a procedural tweak. It’s a strategic shift in how Amazon evaluates trust, risk, and product defensibility and it could put your listings at risk if you’re not paying attention.

What’s changing in Amazon’s compliance policy?
Amazon has announced that, effective July 13:

• Only documentation from approved, compliant labs will be accepted.
• If your lab is on Amazon’s suspended list, your documents will be automatically rejected, even if the product itself is safe.
• Previously submitted documentation from suspended labs may need to be resubmitted.
• The suspended lab list will evolve, and sellers are responsible for monitoring changes.

Confirmed Suspended Labs So Far:
• Bay Area Compliance Laboratories Corp. (Dongguan)
• Shenzhen LCS Compliance Testing Laboratory Ltd.
(Full list available via Amazon’s Compliance Portal)

Why Amazon is tightening lab requirements
Historically, many sellers viewed compliance as a checklist item: submit the documentation, get the listing live, move on. But Amazon is now treating compliance as a signal of trust. This shift reflects how Amazon scores a product’s risk, not just in terms of consumer safety, but also supplier credibility and the integrity of the supply chain.

In other words, even if your product passes lab tests, if the lab itself doesn’t meet Amazon’s expectations for reliability and authenticity, your listing is at risk.

This shift is particularly important for agencies, aggregators, and large-volume sellers who may have legacy documentation from providers that are now disqualified.

Operational impact for sellers and agencies
If your documentation comes from a suspended or questionable lab, you could face:

• Listing rejections or removals
• Delays in approvals for new ASINs
• Increased risk scores that affect account health
• Manual audits or compliance escalations

What sellers should do now
To prepare for this update, here’s what you need to do:

Audit your existing documentation
Check if your compliance documents were issued by any labs now on the suspended list.

Use Amazon’s lab directory
Before commissioning new test results, verify the lab’s status here:
👉 Amazon Approved Lab Directory

Avoid “easy” labs
Labs that promise quick turnaround and low costs may not meet Amazon’s evolving standards. If it seems too easy, it might be non-compliant.

Educate your suppliers
Make sure your factories and sourcing agents understand the new requirements and are using approved labs only.

Be proactive with resubmissions
If you’ve submitted documents from suspended labs in the past, consider resubmitting from a compliant lab before Amazon flags it.

Compliance Is Now a Growth Filter
This isn’t just about avoiding listing suppression. It’s about building a scalable, defensible brand on Amazon.

A weak compliance trail can signal to Amazon that your operation isn’t trustworthy—which can affect your ability to grow, launch new products, or even remain eligible in restricted categories.

Think of it this way: if your backend can’t stand up to scrutiny, your brand can’t scale. And starting July 13, the lab you choose will be part of that scrutiny.