5 min read

How To Remove Negative Feedback on Amazon (Sellers Guide)

Written by
Vanessa Hung
February 9, 2024

Negative feedback on Amazon can be a significant obstacle for sellers, threatening your reputation and sales. In a platform where positive reviews are gold, negative feedback can severely hamper your competitiveness.

Here's the good news: not all negative feedback has to stay there. There are certain types of feedback that you can actually remove from your Amazon product listings. We're talking about feedback that's unfair, irrelevant, or violates Amazon's rules.

In this blog, we'll break down the strategies and tips to tackle this challenge. We'll help you understand the types of feedback you can target for removal and share practical advice on how to do it. Ready? Let's turn those negatives into positives!

Methods for Removing Negative Feedback on Amazon

Removing negative feedback from your Amazon product listings doesn't have to be a daunting task. There are effective methods you can use to tackle this challenge head-on. By focusing on fairness, open communication, and following Amazon's guidelines, you can improve your chances of turning things around.

Join us as we explore step-by-step approaches that anyone can follow, helping you regain control over your seller reputation and create a positive shopping experience for your customers.

Request removal if feedback violates Amazon guidelines

This step is aid for sellers who notice feedback that breaks Amazon rules. You can reach out to Amazon and request their assistance for removal of the negative feedback in question.

Follow these steps:

  1. Start by checking the submitted feedback. See if it uses bad words or talks about something not linked to you.
  2. Point out if there are threats or private info in the feedback.
  3. Take note if the buyer stated they got a fake item. Amazon takes these claims very seriously.
  4. Contact Amazon for support after finding any of these issues. Use "Report a violation" from the complaint section.
  5. Describe why you think this feedback should be removed, based on Amazon's guidelines.

Reach out to the buyer to request removal

In some cases, you can contact the buyer directly and ask them to remove their negative feedback. Here's how:

  1. Use the Buyer - Seller Messaging system on Amazon to send a polite message to the buyer.
  2. Apologize for any inconvenience they experienced and assure them that you value their satisfaction.
  3. Ask if there is anything you can do to address their concerns or make things right.
  4. Politely request that they consider removing or revising their feedback if they are satisfied with the resolution.
  5. Thank them for their time and understanding.

Leave a response on your Amazon listing if the buyer doesn't remove feedback

If the buyer doesn't remove their negative feedback, you have another option to address it. You can leave a response on the Amazon listing in question. This allows you to provide your side of the story and explain any steps you took to resolve the issue. It shows future buyers that you are proactive in addressing customer concerns and can help mitigate the impact of the negative feedback on your overall rating.

Remember to keep your response professional and courteous, focusing on finding a resolution rather than attacking the buyer. By leaving a response, you demonstrate your commitment to customer satisfaction and may even win back potential customers who read the feedback.

Addressing Negative Feedback is Critical to Your Brand’s Growth on Amazon

In the competitive world of Amazon, maintaining a positive reputation is key to your success as a seller. By applying these methods to remove negative feedback, you're not only enhancing your business image but also demonstrating your commitment to customer satisfaction.

If the process of removing negative feedback seems daunting, remember that help is available to assist you with not only removing unjust feedback but also enhancing your overall Amazon strategy for improved customer satisfaction and ratings.

Remember, setbacks are just opportunities in disguise. With the right strategies in place, you can pave the way for better feedback, higher sales, and happier customers.


1. Can I remove negative feedback on Amazon?

Yes, you can request to have negative feedback removed on Amazon if it violates the company's guidelines or policies.

2. What should I do if I receive negative feedback on my Amazon seller account?

A good strategy to address negative feedback is to calmly address the issue, respond professionally, seek removal for violations, improve based on feedback, and focus on accumulating positive reviews.

3. How long does it take to remove negative feedback on Amazon?

The time taken to remove negative feedback from your Amazon seller account varies depending on factors such as the complexity of the situation and response time from buyers. It is best to act quickly and follow up with any necessary steps.

4. Are there any specific strategies or methods for removing negative feedback on Amazon?

While there are no guaranteed methods, some strategies that might help include providing excellent customer service, offering refunds or replacements when appropriate, responding promptly to buyer messages, and requesting removal of unfair or inaccurate feedback through proper channels provided by Amazon.



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