5 min read

Amazon Return Policy for Sellers

Written by
Vanessa Hung
February 6, 2024

Amazon's return policy and customer-centric approach have made them a leader in the industry.

But as the marketplace evolves, so does Amazon's approach to returns, adapting diligently to the shifting demands of its vast and varied audience.

If you're interested in understanding the nuances of this policy and how it might impact you, read on!

Understanding Amazon's Return Policy

Amazon's return policy is designed to make the process easy for customers. Below is an overview of the basic guidelines for returns and the time frame and conditions for standard returns.

Eligibility Criteria

Not all items are eligible for return. Some items, such as digital downloads and gift cards, are not eligible for return. Additionally, certain products may have specific return policies, such as electronics, that must be returned within 14 days of receipt.

In general, most items can be returned within 30 days of receipt of shipment. However, some items may have different return windows, such as clothing and jewelry, which can be returned within 60 days of receipt.

Time Frame for Returns

To return an item, the customer must initiate the process within the eligible return window. Once they have initiated the return, they will have a certain amount of time to ship the item back to Amazon. The amount of time they have to ship the item back will depend on the reason for the return.

If the customer returns an item because it is defective or damaged, they typically have 30 days to ship the item back to Amazon.

If they return an item because you changed your mind or it doesn't fit, you typically have 45 days to ship the item back.

Once Amazon receives the returned item, they will inspect it to ensure it is in the same condition as when it was shipped. If the item is in good condition, Amazon will issue a refund. If the item is not in good condition, Amazon may charge a restocking fee or reject the return.

Amazon FBA Return Policy

If you're a seller using Amazon's FBA (Fulfillment by Amazon) service, it's important to understand the return policy for items fulfilled by Amazon.

Amazon's customer return policy is generally very generous, allowing customers to return any item within 30 days of delivery.

However, this rule has some exceptions, such as grocery items, pet products, beauty products, or anything with an expiration date that cannot be returned. Additionally, baby items have a 90-day return policy.


When a customer returns an item to Amazon, they will receive a refund for the purchase price of the item. As an FBA seller, Amazon will reimburse you for the sales price of the item but not for the cost of shipping or any fees associated with the sale.


Amazon charges a fee for each item sold through FBA. This fee includes the cost of shipping, storage, and customer service. If a customer returns an item, you may be charged a restocking fee ranging from 10% to 50% of the item's price.

Amazon FBM Return Policy

If you are a Fulfillment by Merchant (FBM) seller on Amazon, you are responsible for handling the return process for your customers.

Amazon requires FBM sellers to match or surpass Amazon's standardized return policy, which necessitates accepting returns within 30 days of the item's receipt, irrespective of the reason behind the return.

Here’s what you should do when a customer initiates a return:

  1. Monitor your email for notifications from Amazon when a customer initiates a return.
  2. Respond to the return request within two business days to prevent Amazon from automatically processing the return.
  3. Inspect the returned item to verify its condition matches the state in which it was originally shipped.
  4. If the item is damaged or altered, you may refuse the return and ask Amazon to send the item back to the customer.
  5. If Amazon issues a refund to the customer before you receive the returned item and you disagree with the decision, request reimbursement from Amazon for the item's value.

How Amazon’s Return Policy Affects You

The return policy can significantly impact business operations, customer satisfaction, and profitability. It’s inevitable; you need to deal with returns of items that have been used or damaged.

Remember that offering returns can also increase customer satisfaction and lead to repeat business.

Process for Managing Returns

1. Understanding Amazon's Online Return Center: Familiarize yourself with Amazon's Online Return Center. Regularly check this center to stay updated on customer return requests.

2. Efficient Handling of Return Requests: Once you receive a return request, assess it promptly. Determine the validity of the return based on Amazon’s policies and the specific reasons provided by the customer. If the return is accepted, ensure a smooth and quick process for the customer to return the item.

3. Communication with Customers: During the return process, maintain open lines of communication with the customer. This approach helps in understanding their concerns and can also aid in resolving issues without the need for a return.

4. Restocking and Refunding: After receiving the returned item, inspect it for any damage and restock it if it's in sellable condition. Process the refund or exchange as per Amazon's policies and as promptly as possible. This efficiency helps in maintaining a positive reputation among customers.

5. Feedback Analysis: Regularly analyze the feedback and reasons for returns. This analysis can provide valuable insights into common issues or trends, allowing you to make necessary adjustments to your products or descriptions to reduce future returns.

Impact on Seller Ratings and Performance

Here’s how returns can affect your store performance and ratings.

Managing Returnless Refunds

Returnless refunds on Amazon let sellers refund without needing item returns, ideal for low-cost or non-resellable items, and save return logistics costs.

It's cost-effective for issues like defective small-value items, but should be used judiciously to avoid customer abuse and financial loss.

When used wisely, these refunds can boost customer satisfaction, improve seller ratings, and encourage positive feedback.

Sellers are advised to gather feedback from these transactions to enhance their services.

However, it's crucial to monitor the financial and reputational impact of frequent returnless refunds, as they may signal product quality or description issues.

Tips for Minimizing Return Rates

Amazon Prime and Special Return Considerations

Amazon Prime members have access to special return policies and benefits. When it comes to returns, Amazon Prime members get some extra perks as well, such as free returns on eligible items and faster processing of returns.

For most items purchased on Amazon, the standard return policy applies. However, some items have unique return policies or exceptions.

For example, some items, such as hazardous materials, flammable liquids, or gasses, cannot be returned. You can find these items on the Amazon website under the "Returns" section.

Contacting Amazon for Return Help

If you have any questions or concerns about the Amazon return policy or need assistance with a return, you can contact Amazon's customer service team. There are several ways to get in touch with them, which are the following:

No matter which method you choose, Amazon's customer service team is available 24/7 to assist you with your return. They can help you with everything from initiating a return to tracking your refund.

Frequently Asked Questions

How Can I Return an Item to Amazon if I’ve Already Opened It?

If you've opened the item you want to return, don't worry. You can still return it to Amazon as long as it's within the return window. Amazon's return policy allows you to return most items within 30 days of receipt of shipment. You can initiate a return by going to the Returns Center.

What’s the Process for Returning an Amazon Gift I Received?

If you received an Amazon gift that you want to return, you can do so by initiating a return and selecting the "Amazon gift" option as the reason for the return. Once the gift is returned, you will receive a refund in the form of an Amazon gift card.

Is It Possible to Return Items to Amazon Without the Original Packaging?

Amazon's return policy requires that items be returned in their original packaging. However, if the item is not in its original packaging, you may still be able to return it. Contact Amazon customer service to discuss your options.

What Are Amazon’s Return Policies After the Standard 30-Day Period?

After the standard 30-day return period, Amazon's return policies vary depending on the item and the reason for return. Some items may be eligible for return or replacement beyond the 30-day window, while others may not be eligible at all. Check the item's product page or contact Amazon customer service for more information.

Can I Return My Amazon Packages at No Additional Cost?

Amazon offers free returns on most items delivered to an address in the 50 United States. However, some sellers may require you to pay for return shipping. Check the item's product page or contact Amazon customer service for more information.


Amazon's return policy is designed for convenience and hassle-free experiences and offers generous time windows and robust support that may benefit both buyers and sellers.

This approach ensures top-notch service and builds loyalty on Amazon. As the platform changes to address new needs, both buyers and sellers need to keep up with the latest rules.

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