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How To Find Your Amazon Seller ID, Merchant ID, and Merchant Token (Step-by-Step Guide)

Written by
Vanessa Hung
January 25, 2024

Step-By-Step Guide To Finding Your Amazon Seller ID, Merchant ID, and Merchant Token

In the bustling world of e-commerce, where every click and transaction counts, understanding the inner workings of platforms like Amazon is key to unlocking your business's full potential. Today, we're diving into a few crucial pieces of the Amazon puzzle: Seller ID, Merchant ID, and Merchant Token.

Think of them as your business's digital identity – the passport to navigate the vast Amazon marketplace with confidence. Finding your Amazon Seller ID, Merchant ID, and Merchant Token can be a tricky process. Yet these identifiers are crucial for managing your account, accessing services, and integrating third-party tools.

This article will provide you with clear steps to effortlessly locate these keys within your Amazon seller environment. So, let's dive in to make selling on Amazon easier than ever before!

Finding Your Amazon Seller ID, Amazon Merchant ID, and Merchant Token (2024 Guide)

To find your Amazon Seller ID, you can start by accessing your Amazon storefront URL. Once you're on your storefront page, you can locate your Merchant ID and obtain your Merchant Token as well.

Accessing your Amazon storefront URL

Here are the steps:

  1. Open your Amazon Storefront URL.
  2. You will see a 'me' followed by letters and numbers in the URL.
  3. Those letters and numbers are your Amazon Seller ID.

Locating your Merchant ID

Follow these steps:

  1. Go to your Amazon storefront URL.
  2. Click on your storefront link in Seller Central.
  3. Log in to your Seller Central dashboard or home page.
  4. Go to the Settings dropdown menu.
  5. Look for the Account Info section and click on it.
  6. Find the Settings gear in the upper right corner and click on it.
  7. Select Account Info from the dropdown menu.
  8. On the Account Information page, navigate to the Settings dropdown menu.

Obtaining your Merchant Token

To obtain your Merchant Token on Amazon, follow these steps:

  1. Log in to your Seller Central account.
  2. Go to the Settings dropdown menu.
  3. Select User Permissions.
  4. Click on the Visit Manage Your Apps link.
  5. On the Manage Your Apps page, click on the Authorize new developer button.
  6. Read and accept the Amazon MWS License Agreement.
  7. Fill out the required information for your application.
  8. After submitting, you will receive a Developer ID and an Application Name.
  9. Copy and paste your Developer ID and Application Name into your third - party tool or application     settings.

The Strategy Behind Using Seller ID, Merchant ID, and Merchant Token

Using your Seller ID, Merchant ID, and Merchant Token is crucial for managing your Amazon account effectively. They not only help in boosting sales but also allow you to bypass the Buy Box and gain more visibility.

Additionally, having a Merchant Token provides numerous benefits in terms of security and access to exclusive features. You can use API apps and function examples to efficiently manage your account using these identification codes.

Importance for sales and bypassing the Buy Box

These unique identifiers help you stand out from other sellers and establish a strong brand presence. By using these IDs effectively, you can optimize your listings, win more buy box placements, and attract more customers.

Additionally, having a Merchant Token adds an extra layer of security to your interactions with Amazon's APIs and services. It allows you to access specific features and settings within Seller Central smoothly. So make sure you have your Seller ID, Merchant ID, and Merchant Token handy to maximize your selling potential on Amazon.

Benefits of having a Merchant Token

Having a Merchant Token for your Amazon seller account offers several benefits:

Streamlining Your Amazon Product Listings To Boost Your Sales

Remember that the Seller ID, and all other technical components are your allies in navigating the dynamic landscape of e-commerce. Embrace the power of your Merchant Token as you venture forth, armed with enhanced security, streamlined management, and a competitive edge. Whether you're a trailblazing veteran or a fresh face in the Amazon seller community, leveraging these tools will undoubtedly set you on the path to success.

So, go forth, and may your online selling ventures be prosperous and fulfilling. Stay curious, stay innovative, and keep flourishing in the realm of Amazon entrepreneurship. Happy selling!


1. What is my Amazon Seller ID, Merchant ID, and Merchant Token?

Your Amazon Seller ID, Merchant ID, and Merchant Token are unique identifiers assigned by Amazon to identify you as a seller on their platform.

2. What is the benefit of knowing my amazon seller ID?

Knowing your Amazon seller ID offers multiple advantages, such as accessing your seller central account, listing products on the marketplace, managing sales and listings, utilizing Marketplace Web Services (MWS) for advanced strategies, setting up account info and options, linking to your storefront, gaining the buy box, tracking sales performance, and participating in Amazon selling programs.

3. How can I use my seller ID to find my Amazon storefront?

To find your Amazon storefront using your seller ID, simply add your seller ID to the end of the following URL: www.amazon.com/gp/store/[your seller ID].

4. Why is my merchant ID important in the Amazon marketplace?

Your merchant ID is a unique identifier associated with your seller account. It is used to track your sales, manage your product listings, and connect with Amazon's Marketplace Web Services (MWS).

5. Are my seller ID and merchant ID the same thing?

No, your seller ID and merchant ID are different. Your seller ID is a unique identifier for your seller account, while your merchant ID is an identification specific to the Amazon Marketplace Web Services (MWS) platform.


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