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Do I Need an EIN to Sell on Walmart? (Plus Other Requirements for Walmart Sellers)

Written by
Vanessa Hung
Published on
October 4, 2023

If you're planning to sell products on Walmart Marketplace, you might be wondering whether you need an Employer Identification Number (EIN). The answer is: it depends. If you're a sole proprietor, you can use your Social Security number (SSN) instead of an EIN. However, if you're a business entity, you're required to have an EIN.

An EIN is a nine-digit number assigned by the Internal Revenue Service (IRS) to identify businesses for tax purposes. It's also known as a Federal Tax Identification Number. Walmart Marketplace requires sellers to provide an EIN or SSN during the registration process. If you don't have an EIN, you can apply for one online through the IRS website. It's a free and straightforward process that usually takes less than 15 minutes to complete.

Keep in mind that having an EIN has several benefits, even if it's not required for selling on Walmart Marketplace. For instance, it can help you establish business credit, apply for loans, and hire employees. It also allows you to separate your personal and business finances, which can simplify tax preparation and limit your liability. Overall, getting an EIN is a smart move if you're serious about running a business, regardless of whether you plan to sell on Walmart or not.

Understanding the EIN

If you are planning to sell on Walmart, you may have heard of the term EIN. EIN stands for Employer Identification Number and is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your business.

An EIN is also known as a Business Tax ID or US Business Tax ID. It is required for various business purposes such as opening a business bank account, filing tax returns, and hiring employees.

Even if you are a sole proprietor and do not have any employees, you may still need an EIN if you want to open a business bank account or apply for certain business licenses and permits.

To apply for an EIN, you can do so online through the IRS website or by mail. The process is free and straightforward, and you can receive your EIN immediately through the online application process.

Walmart Marketplace Overview

If you're looking to sell on Walmart, you'll be joining the ranks of more than 33,000 sellers who are already taking advantage of this popular marketplace. Walmart.com is one of the largest online retailers in the world, with over 100 million unique visitors each month. Walmart Marketplace is a platform that allows third-party sellers to list their products on Walmart.com, giving them access to a vast customer base.

To start selling on Walmart Marketplace, you'll need to sign up for a seller account and complete the registration process. Once you're approved, you'll be able to list your products and start selling. Walmart offers a range of tools and services to help you manage your business, including Walmart Fulfillment Services, which can handle the shipping and handling of your products.

The Walmart Marketplace is designed to be easy to use, with a Seller Center that provides all the information you need to manage your account and your listings. You can track your sales, manage your inventory, and communicate with customers through the Seller Center. Walmart also provides a range of resources to help you succeed, including training materials and a dedicated support team.

One of the benefits of selling on Walmart Marketplace is the exposure your products will receive. Walmart.com is one of the most visited e-commerce sites in the world, and your products will be listed alongside those of other reputable sellers. Walmart also offers a range of advertising and promotional opportunities to help you increase your visibility and attract more customers.

Seller Requirements

To sell on Walmart, you need to meet certain requirements. Here are the sub-sections that cover all the requirements:

Business Verification

Before you can start selling on Walmart, you need to verify your business. Walmart requires you to provide your business license number and supporting documents. You will also need to provide your business name and other relevant business information.

Product Catalog

You can add your products to Walmart's catalog in two ways: bulk upload or item setup. You need to choose the right product categories and create unique SKUs for each product. You can also use GS1 company prefix numbers for your products.

Prohibited Products

Walmart has a prohibited products policy that you need to follow. You cannot sell regulated products or prohibited products on Walmart. Make sure you check Walmart's policy before adding your products to the catalog.

Shipping and Fulfillment

You can use Walmart's fulfillment services (WFS) or fulfill orders on your own. You need to choose the right shipping method and carriers. If you use WFS, you need to store and pack your products according to Walmart's guidelines.


Walmart offers easy returns for customers. You need to have returns capability and choose the right returns method. Make sure you follow Walmart's policies for returns.

Seller Account and Profile

You need to create a seller account and profile on Walmart. You can integrate your account with Walmart's API and use the integration method that suits you best.

Integration with Walmart

You can use Walmart's API to integrate your account with Walmart. You can also use third-party integration tools to manage your Walmart account.

Pricing and Fees

Walmart charges a referral fee and monthly fees for using its platform. You need to choose the right commission rates and pricing for your products.

Customer Support

You need to provide excellent customer service and care to your customers. You should build a loyal customer base and grow your audience on Walmart.

Marketplace Growth

You need to focus on ecommerce success and grow your online business on Walmart. You should keep an eye on your competition and offer competitive pricing.

Competition on Walmart

You will face competition from other sellers on Walmart. You need to offer reliable fulfillment and build trust with your customers.

Trust and Reputation

You need to maintain a good reputation and build trust with your customers. You can use Walmart Connect to improve your reputation and connect with other third-party sellers.

That's it for the seller requirements on Walmart. Make sure you follow all the guidelines and policies to succeed on Walmart.


In conclusion, venturing into the world of e-commerce, particularly on a platform as significant as the Walmart Marketplace, requires careful planning and adherence to essential requirements. Obtaining an Employer Identification Number (EIN) is just one crucial step among many others, such as setting up a business structure, understanding tax obligations, and ensuring compliance with Walmart's specific seller requirements. By diligently fulfilling these prerequisites, you pave the way for a smoother and more successful journey as a Walmart Marketplace seller.

So, remember to dot your i's and cross your t's, ensuring that you're well-prepared to thrive in the competitive e-commerce landscape. With dedication and attention to detail, your online business can flourish and reach new heights on the Walmart Marketplace and beyond.

Frequently Asked Questions

1 - What are the requirements to sell on Walmart Marketplace?

To sell on Walmart Marketplace, you must meet certain requirements, including having a U.S. business entity, a tax ID number, and a W-9 form. You must also have a product assortment that meets Walmart's standards and pass a background check.

2 - How do I apply to become a Walmart Marketplace seller?

To apply to become a Walmart Marketplace seller, you can visit the Walmart Marketplace website and click on the "Apply Now" button. You will need to provide information about your business, products, and sales history.

3 - Can I sell on Walmart Marketplace as an individual?

No, Walmart Marketplace requires that you have a U.S. business entity to sell on their platform. This can be a sole proprietorship, LLC, corporation, or partnership.

4 - What is the process for getting approved to sell on Walmart Marketplace?

After submitting your application, Walmart will review your information and may request additional documentation or clarification. Once approved, you will need to sign a Retailer Agreement and complete the onboarding process.

5 - What fees are associated with selling on Walmart Marketplace?

Walmart charges a referral fee based on the category of your product and a subscription fee for access to their platform. There may also be additional fees for services such as advertising or fulfillment.

6 - Is an EIN required to sell on Walmart Marketplace?

Yes, Walmart requires that you have an EIN (Employer Identification Number) to sell on their platform. This is used to verify your business and tax information.

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