5 min read

How To Add Videos To Amazon Listings (Step-By-Step)

Written by
Vanessa Hung
Published on
September 4, 2023

How To Add Videos To Amazon Listings (Simple Steps)

Struggling to captivate your Amazon customers with product photos alone? According to Amazon, a seller's listing that includes videos increases customer engagement by up to 44%. This blog post offers simple, step-by-step instructions on how you can enrich your listings with engaging videos.

Trust us; this could be the game-changer you've been waiting for in boosting your sales!

Key Takeaways

Benefits of Adding Videos to Your Amazon Listings

Adding videos to your Amazon listings offers numerous benefits such as increased visibility, improved customer engagement, and ultimately, higher sales.

Increased visibility

Adding videos to your Amazon listings significantly boosts exposure. The eye-catching motion of video content stands out in a sea of static images, attracting more potential customers to your product page.

Utilizing this multimedia tool guides users directly to your inventory, thus amplifying the visibility of your offerings on the platform. This heightened interest can translate into higher traffic rates for your listing and ultimately drive up sales numbers for your products.

To further increase visibility, you can also add videos as customer reviews after purchase completion, providing a realistic user experience that distinguishes you from other sellers.

Improved customer engagement

Adding videos to your Amazon listings can greatly improve customer engagement. Shoppers today value interactive and dynamic content, making videos a compelling tool for product discovery.

A well-crafted video allows potential buyers to visualize the use of the product in real life situations. This creates an emotional connection that static images and text description often fail to achieve.

Moreover, videos keep customers on your listing page for longer periods of time. Increased dwell time signals customer interest to Amazon's algorithms, potentially boosting your listing's visibility in search results.

Sellers who leverage this avenue effectively find it easier to communicate unique selling points and demonstrate product functionality through engaging visuals rather than relying solely on written descriptions.

Increased sales

Adding videos to your Amazon listing plays a crucial role in boosting sales. Consumers often rely on product videos to help make purchasing decisions, and these visuals can vividly portray the benefits of your products that basic descriptions and images cannot.

The viewer gets an experiential snapshot of what owning your product feels like, dramatically increasing their likelihood to purchase. Moreover, by adding video content directly into your listings, you are delivering valuable information right where prospective buyers make their buying decision.

This combination tends to convert more viewers into paying customers, leading directly to increased sales for your business.

Requirements for Video Uploads

To upload a video to your Amazon listing, you must adhere to certain requirements. This includes ensuring that the video length is appropriate, the file size meets the specifications, and the file format is compatible with Amazon's system.

Video Length

When adding videos to your Amazon listings, it's important to consider the length of your videos. Amazon allows videos with a maximum duration of 30 minutes, ensuring that they are concise and engaging for customers.

So, make sure your video content is within this time limit to provide valuable information and capture the attention of potential buyers. Keep in mind that shorter videos are often more effective in conveying key messages and encouraging viewers to take action.

By keeping your videos at an appropriate length, you can optimize their impact on your Amazon listings.

File Size

To add videos to your Amazon listings, it's important to consider the file size of your video. Amazon has specific requirements for file size in order to ensure optimal performance and compatibility.

When uploading a video to Amazon, make sure that the file size falls within the allowed limit. This will help prevent any issues during the upload process and ensure that your video can be easily viewed by potential customers.

Take note of these requirements and ensure that your video meets them before proceeding with adding it to your Amazon listing.

It's worth noting that Amazon has not specified an exact file size limit for videos on their platform. However, they recommend keeping videos under 5 GB in general. It's always a good idea to compress your video files if they are larger than this recommendation.

File Format

To add videos to your Amazon listings, it's important to know the file format requirements. Amazon accepts video files in MP4, MOV, AVI, and FLV formats. This ensures compatibility across different devices and platforms.

When uploading your video, make sure it is encoded using an H.264 codec and has a resolution of at least 640x480 pixels. By following these guidelines, you can easily upload videos that will enhance your product listings on Amazon.

Step-by-Step Guide on How to Add Videos

Here's a simple guide on how to add videos to your Amazon listings in just a few easy steps. Read on to find out how!

Sign into Seller Central

To add videos to your Amazon listings, the first step is to sign into Seller Central. This is your hub for managing your products and sales on Amazon. Once you're logged in, navigate to the "Inventory" tab where you'll find the option to "Upload & manage videos." Click on it to start adding videos to your listings.

Upload your video

To add a video to your Amazon listing, start by logging into your Amazon Seller Central account. Once you're logged in, go to the "Inventory" tab and look for the option to "Upload & manage videos." Click on that option, and from there you can begin uploading your video.

Make sure to enter an informative title for your video and select the applicable ASINs (Amazon Standard Identification Numbers). After you've uploaded your video, it will go through a review process before being added to your product page.

Remember, adding videos to your Amazon listings can help increase visibility, engage customers better, and ultimately boost sales.

When uploading a video on Amazon:

- Log into your Seller Central account.

- Go to the "Inventory" tab.

- Find the option for "Upload & manage videos."

- Enter a descriptive title and select relevant ASINs.

Add video to your product page

To add a video to your product page on Amazon, log into your Seller Central account. Under the "Inventory" tab, you'll find the option to "Upload & manage videos." Click on that and select "Upload Video" to start the process.

Enter an informative title for your video and choose which ASINs (Amazon Standard Identification Numbers) it applies to. Then, simply upload your video file. Keep in mind that once uploaded, your video will go through a review process before appearing on your product page.

Publish your listing

To publish your listing on Amazon after adding a video, simply follow the prompts and submit your changes. Make sure to double-check all the information and settings before finalizing.

Keep in mind that your video will go through a review process by Amazon to ensure it complies with their guidelines. Once approved, your video will be visible on your product page for customers to view, helping to increase visibility, engagement, and ultimately drive more sales.

Don't forget to regularly monitor and manage your videos using the "Upload & manage videos" option under the "Inventory" tab in Seller Central. Maximize the potential of videos on Amazon listings by utilizing different methods like setting up an A+ Premium Listing Page or adding videos as customer reviews for purchased items.


Adding videos to your Amazon listings is a simple process that can greatly benefit your business. By following the step-by-step guide provided, you can increase visibility, engage customers, and ultimately boost sales.

Don't miss out on this opportunity to enhance your product listings and stand out from the competition on Amazon. Start adding videos today!


1. Can I add videos to my Amazon listings?

Yes, you can add videos to your Amazon listings using the Enhanced Brand Content (EBC) feature available for registered brand owners on the platform.

2. How do I add videos to my Amazon listings?

To add videos to your Amazon listings, go to your Seller Central account, navigate to the Manage EBC section, and select the product you want to modify. Then, click on "Add a video" and follow the prompts to upload and customize your video content.

3. What type of video files are supported for Amazon listings?

Amazon supports various video file formats including AVI, MP4, FLV, MOV, WMV, MPG or MPEG-2; with H264 encoding.

4. Are there any guidelines or restrictions for adding videos to Amazon listings?

Yes, there are guidelines and restrictions when adding videos to your Amazon listings. The video must be relevant and compliant with Amazon's policies regarding content quality and intellectual property rights. It should not contain watermarks or promotional elements such as pricing information or external links.

Read More