5 min read

How to Create a New ASIN on Amazon: Step-by-Step Guide

Written by
Vanessa Hung
January 25, 2024

Have you ever tried listing a new product on Amazon and found yourself stuck at creating an ASIN? Every product sold on Amazon has a unique ASIN, or Amazon Standard Identification Number, that is crucial for tracking inventory and sales.

This guide will walk you through the process of adding your products to the marketplace by generating an ASIN. Let's dive in and get your products listed today!

Key Takeaways

Understanding Amazon ASIN

Amazon ASIN is a unique product identifier used by Amazon to manage its vast catalog. It's important for sellers to understand the creation policy and product variation policy when creating a new ASIN.

Definition and Importance of ASIN

An ASIN, or Amazon Standard Identification Number, is unique to every product on Amazon. This ten-character alphanumeric code helps customers find your items quickly. It's essential because it tracks your inventory and ensures shoppers see what you're selling.

Think of an ASIN as a fingerprint for each item in Amazon's massive catalog.

Having the right ASIN boosts your product’s visibility. When customers search, your item pops up faster if its ASIN matches their terms. This increases the chances they buy from you instead of someone else.

So, when creating a new listing, getting the ASIN correct is as important as the product itself!

ASIN Creation Policy

After understanding the importance of ASINs, it's vital to grasp Amazon’s ASIN creation policy. When creating a new ASIN in Amazon, adhere to their guidelines on product information and categorization.

Make sure your product doesn’t already exist in the Amazon catalog by searching thoroughly before initiating the creation process. Use unique UPCs or EANs for each variation of a product as per their specific requirements.

Ensure that your product details are accurate and comprehensive while using relevant keywords to improve visibility.

Lastly, be attentive when choosing a category; select the most suitable one based on your product type to ensure it reaches the right audience.

Once you understand Amazon's ASIN creation policy, you can create new ASINs efficiently without facing unnecessary approval delays or complications.

By adhering strictly to Amazon’s policies regarding proper categorization and accurate information submission, you increase your chances of gaining quick approval for new products.

Product Variation Policy

Amazon has a product variation policy that allows you to create different options for the same product, such as size or color. Ensure your variations are distinct and match the parent product's theme.

Use unique ASINs for each variation to help customers easily find what they're looking for.

When creating new ASINs with variations, provide accurate and detailed information for each option. This includes specific details like size measurements, material composition, and color names in the product detail form.

How To Create a New ASIN in Amazon

Once you have researched your product, sign in to Amazon Seller Central and choose the appropriate product category. Enter all necessary product information and submit for approval to create a new ASIN on Amazon.

1. Research Your Product

To create a new ASIN on Amazon, start by researching your product thoroughly. Look for similar items on the platform to understand how they are listed. Understand what makes your product unique and think about how customers might search for it.

Study its features, benefits, and potential keywords that could help optimize its visibility. Consider pricing, shipping options, and any special attributes that could set your product apart from others in the same category.

By conducting comprehensive research, you can better position your product for success once it's listed on Amazon.

2. Signing in to Amazon Seller Central

  1. To access Amazon Seller Central, go to the website and sign in with your seller account credentials.
  2. After logging in, navigate to the "Inventory" tab to manage your product listings.
  3. Ensure that you have all the necessary information about your products, such as UPC/EAN codes and product images, ready before starting the new ASIN creation process.
  4. Once logged into Amazon Seller Central, choose the "Add a Product" tool from the Inventory menu. This is where you will enter all details about your new product listing including its category, description, and pricing.

3. Choosing Product Category

Browse Amazon's product categories to find the most suitable one for your item. Consider the nature and purpose of your product, then pick a category that aligns closely with its features and use.

Selecting the right category is vital as it determines where customers will find your product in their search results, impacting its visibility and sales potential.

Once you've identified a relevant category, enter this information accurately while creating your new ASIN on Amazon. Use specific keywords related to your product within the chosen category to increase its discoverability among potential buyers browsing that section of the Amazon marketplace.

4. Entering Product Information

Fill in the product details form with accurate information, including title, brand, and product description. Include the ASIN number, UPC/EAN, or JAN if available. Provide essential product attributes like size, color, and material to help customers find your listing easily.

Set a competitive price and manage inventory for successful sales.

After completing the required fields, double-check all entries before submitting for approval. Once approved, your new ASIN will be live on Amazon's product catalog for potential buyers to discover and purchase.

5. Submitting for Approval

To submit your new ASIN for approval on Amazon, carefully review the product information you've entered. Ensure it follows Amazon's guidelines, including accurate details and high-quality images.

After confirming this, navigate to the "Add a Product" tool in your Amazon Seller Central account. Then select "Create a new product listing" and enter the required UPC or EAN.

Fill out all necessary fields precisely, including product title, description, pricing, and other details. Once completed, click "Save and Finish" to submit your ASIN for approval.

Upon submitting your new ASIN for approval on Amazon Seller Central, monitor its status regularly through your seller account dashboard. Be attentive to any notifications from Amazon regarding the approval process of your submitted ASINs.

Managing ASINs on Amazon

Best Practices

Limit on the Number of ASINs

Amazon limits the number of ASINs you can create within specific product categories. This ensures that each listing provides genuine value and helps maintain catalog quality.

Make sure to familiarize yourself with these restrictions as you expand your product offerings to manage your Amazon store effectively.

To comply with this policy, prioritize optimizing existing ASINs and consolidating variations before creating new ones. Regularly review your inventory to assess underperforming products and make informed decisions about introducing new listings within the allowable limits.

Amazon Reports

Amazon provides detailed reports on your ASINs' performance and sales, enabling you to make informed inventory management and pricing decisions. You can access these reports through your Amazon Seller Central account, allowing you to track the success of your products and identify improvement areas.

Utilize Amazon's comprehensive reports to gain insights into customer demand, competition analysis, and trends in the marketplace.

These valuable data-driven reports empower you to refine your product offerings based on real-time information, ultimately maximizing your sales potential and achieving greater success as an Amazon seller.


Creating a new ASIN on Amazon is vital for your product's success. Follow the step-by-step guide to gather all necessary information and data. Reap the rewards of managing your ASINs efficiently and using Amazon reports wisely.


1. Can I change ASIN on Amazon?

No, you cannot change an ASIN (Amazon Standard Identification Number) on Amazon as it is a unique identifier assigned by Amazon to each product listed. If you need a new ASIN, you must create a new product listing.

2. How much does ASIN cost?

There is no cost associated with ASINs. Amazon automatically assigns them to products at no charge when you create a new product listing.

3. Is SKU the same as ASIN?

No, a SKU (Stock Keeping Unit) is not the same as an ASIN. An SKU is a code created by a seller to track their inventory, while an ASIN is a unique identifier used by Amazon to track products on its platform.

4. Can we create a new SKU for the same ASIN in the same account?

Yes, you can create multiple SKUs for the same ASIN in the same account if you're selling the same product through different offers (such as different conditions, bundles, or prices).

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