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How To Sell on Amazon From Alibaba

Written by
January 25, 2024

Looking to master how to sell on Amazon from Alibaba? It's simpler than you might think. This quick guide lays out the steps to snag quality products at great prices and avoid the typical newbie mistakes.

Interested in knowing more? Keep reading and gain the know-how to boost your Amazon store's potential.

What Is Alibaba?

Alibaba is the go-to global B2B eCommerce platform, distinct from consumer-focused sites like Amazon. Here's what makes it stand out for resellers and brands:

Is it Safe to Source Products from Alibaba to Amazon FBA?

Yes, Alibaba is safe for sellers to use. However, when sourcing from Alibaba to sell on Amazon FBA, it's important to conduct thorough due diligence on potential suppliers to ensure product quality and supplier reliability. Consider the following if you plan to source from Alibaba:

Choose Verified Suppliers

Alibaba Verified Suppliers have undergone additional scrutiny, including an assessment of their manufacturing and trading capabilities. Look for these badges and prioritize suppliers that have them.

Direct Communication

Reach out to suppliers directly to gauge their responsiveness and willingness to provide detailed information about their products. Asking pointed questions about their manufacturing processes, quality control measures, and their experience with Amazon FBA sellers can offer insight into their professionalism and experience.

Beware of Counterfeits

Selling counterfeit products on Amazon is strictly prohibited and can result in severe penalties, including account suspension. Always confirm the authenticity of products and adhere to Amazon’s policies. If you see brand-name electronics at suspiciously low prices, likely, they are not genuine.

Sample Evaluation

Before placing a large order, request samples of the product. This allows you to personally assess the quality and determine if it meets the standards you’ve set for your brand. For example, receiving a sample will let you test the functionality, build quality, and even packaging if you're sourcing electronic accessories.

Secure Payments

Only use Alibaba’s official payment system to ensure your transactions are protected. Trade Assurance is part of this system and guarantees that your payment information remains secure and you have recourse in case of disputes.

Maximizing Protection With Alibaba’s Trade Assurance

Alibaba's Trade Assurance program is a key feature that provides buyers with an additional layer of security. It’s designed to foster trust between buyers and sellers by ensuring that suppliers meet the terms outlined in the purchase agreement. Here's how it can be leveraged for a safer transaction:

Pros and Cons of Sourcing from Alibaba

Regarding sourcing products to sell on Amazon, Alibaba is one of the most popular options. However, as with any platform, there are both pros and cons to using Alibaba. Here are some of the most important things to consider:



Getting Started With Alibaba

1. Creating an Alibaba Account

  1. To create an account on Alibaba.com, go to the website and click on the "Join Free" button. You'll be prompted to enter your email address and create a password.
  2. Once you've done that, you'll need to verify your email address by clicking on the link that Alibaba.com sends you.
  3. After you've verified your email address, you'll be asked to provide some basic information about yourself and your business.
  4. Choose a membership type. Alibaba.com offers several membership types, including a free membership and paid memberships with additional benefits.

2. Find Suppliers on Alibaba

Once you have an account on Alibaba.com, you can start searching for suppliers. Here are two ways to find suppliers:

3. Verifying Alibaba Suppliers

When you find a supplier on Alibaba.com, it's important to verify that they are legitimate. You can do this by doing the following methods:

How To Buy From Alibaba

Buying from Alibaba can be a bit overwhelming at first, but it is a great way to find products to sell on Amazon. Here is a step-by-step guide on how to buy from Alibaba:

  1. Create an account on Alibaba.
  2. Search for products on Alibaba by using the search bar at the top of the page to search for products by keyword. You can also use the categories on the left-hand side of the page to browse products.
  3. Once you have found a product you are interested in, use the filters on the left-hand side of the page to narrow down your search results. You can filter by supplier location, product price, and minimum order quantity, among other things.
  4. Once you have found a product and supplier you are interested in, contact suppliers using Alibaba's messaging system. Ask any questions you may have and request a quote.
  5. Before placing an order, make sure to verify the supplier. Look for "Gold Suppliers" or "Verified Suppliers." You can also check their ratings and reviews from other buyers on Alibaba.
  6. After you have found a reliable supplier, negotiate terms such as price, minimum order quantity, and shipping costs.
  7. Before placing a bulk order, ordering samples to test the product's quality is a good idea. Most suppliers will allow you to order samples for a small fee.
  8. If you are satisfied with the product's quality, place a bulk order. Make sure to agree on the shipping and delivery terms with the supplier.
  9. Once your order is placed, handle the logistics of getting the product from the supplier to Amazon's warehouse. This includes arranging for shipping and customs clearance.

Alibaba Payment Methods

When it comes to selling on Amazon from Alibaba, one of the most important aspects to consider is the payment method. Alibaba offers several payment options:

Each payment method has its own pros and cons, so it's important to choose the one that works best for your business.

Tips for Secure Transactions and Avoiding Fraud

Here are some steps to ensure secure transactions and avoid fraud. Here are some tips:

How To Sell Alibaba Products on Amazon

  1. Set up an Amazon seller account. This straightforward process can be completed in just a few steps.
  1. List your products. Create compelling product listings with SEO-friendly descriptions and quality images. This will help your products stand out and improve your chances of making sales. Be sure to include all relevant information about your product, including size, color, and any other important details.
  1. Consider fulfillment options. You have two main options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). With FBA, Amazon handles all aspects of order fulfillment, including shipping and customer service. With FBM, you handle everything yourself.
  1. Once you've found a supplier and listed your products on Amazon, monitor your sales and adjust your strategy as needed. This may involve tweaking your product listings, adjusting your pricing, or experimenting with different fulfillment options.

Product Sourcing Strategies

When it comes to selling on Amazon from Alibaba, your product sourcing strategy plays a crucial role in determining your success. Here are some key strategies to keep in mind:

Research Profitable Niches

Before you start sourcing products from Alibaba, it's important to research profitable niches. You can use Amazon's Best Seller Rank (BSR) to identify the top-selling products in a particular category.

This will give you an idea of what products are in demand and what niches are worth exploring. You can also use tools to get more detailed insights into product trends and competition.

Negotiating With Suppliers

Negotiating with suppliers is an important part of the sourcing process. You should always try to negotiate the price and terms of your order to get the best possible deal. You can also ask for discounts on bulk orders or negotiate payment terms to improve cash flow.

Understanding Demand and Competition

Accurately assess the market demand and competition for potential products. High demand paired with low competition can signify a profitable niche, while high competition might require unique strategies to differentiate your offerings.

Avoiding Common Pitfalls When Selling on Amazon From Alibaba

Unfortunately, scams are a common occurrence on Alibaba. To avoid falling victim to a scam, it's important to do your due diligence before working with a supplier. Some key steps to take include:

Launching Your Brand with Alibaba


Launching your brand with Alibaba is a great way to expand your product line and attract new customers. By finding the right supplier, customizing your product, and using Amazon Seller Central, you can build a successful e-commerce business.

Frequently Asked Questions

Why Are Alibaba Products Cheap?

Alibaba products are generally inexpensive due to the lower manufacturing costs in China, where many suppliers operate large factories. These factories benefit from cheaper labor, materials, and streamlined production processes when producing high volumes. 

Can I Directly Ship My Inventory From Alibaba to Amazon’s Fulfillment Centers?

You can ship your inventory directly from Alibaba to Amazon's Fulfillment Centers. This is known as Amazon's FBA (Fulfillment by Amazon) program. However, Amazon has strict guidelines on packaging and labeling requirements. So make sure to follow their guidelines to avoid any issues.

Is Having a Registered Business to Sell Items on Amazon Sourced From Alibaba Necessary?

No, having a registered business to sell items on Amazon sourced from Alibaba is unnecessary. Amazon allows individuals to sell on their platform, but remember that you will need to provide personal information and a tax ID number.

Will Amazon Accept Invoices From Alibaba for Product Authenticity and Sourcing Verification?

Yes, Amazon will accept invoices from Alibaba for product authenticity and sourcing verification. However, it is important to ensure the invoices are accurate and provide all necessary information, such as product and supplier information. This will help ensure that your products are not flagged as counterfeit or inauthentic.

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