5 min read

Selling on Walmart Marketplace Made Easy

Written by
Vanessa Hung
January 25, 2024

Are you looking to expand your ecommerce business by tapping into the potential of Walmart Marketplace? Here's a fun fact: Walmart boasts an online community of approximately 120 million monthly active users.

This guide offers in-depth information on how you can leverage this platform, help boost your revenue, and make selling products on Walmart seamless. Let's dive in to shift your sales game up a notch!

Key Takeaways

What Is Walmart Marketplace and Its Advantages

Walmart Marketplace is an online platform where third-party sellers can list and sell their products alongside Walmart's own catalog. By selling on Walmart Marketplace, you can tap into a massive customer base and benefit from the credibility and reach of one of the world's largest retailers.

With millions of shoppers visiting Walmart.com every day, it provides a great opportunity for online sellers to increase their sales and grow their business.

Overview of Walmart Marketplace

Walmart Marketplace is an esteemed e-commerce platform that allows third-party sellers to list and sell their products alongside Walmart's inventory. It presents a vast customer base with millions of active monthly users, making it a potent force in the retail landscape.

Sellers gain not just visibility but also credibility by partnering with Walmart's trusted brand name. With its intuitive seller portal and robust support system, navigating this marketplace becomes simplified for even novice online retailers.

Utilizing comprehensive data reporting tools within the platform aids sellers in tracking their performance and optimizing their sales strategy effectively.

Benefits of Selling on Walmart Marketplace

Selling on Walmart Marketplace brings a multitude of benefits for ecommerce sellers. Here are just a few:

How To Become a Walmart Marketplace Seller

To become a Walmart Marketplace seller, you need to meet the qualifications and requirements set by Walmart and follow a step-by-step process to start selling on their platform.

Qualifications and Requirements To Join Walmart Marketplace

To become a seller on Walmart Marketplace, you need to meet certain qualifications and requirements. First, you must have a US business address and tax identification number or a tax identification number (EIN). Additionally, your products must comply with Walmart's content policies and be new, authentic, and in stock.

You'll also need to demonstrate strong customer service abilities and provide accurate product information. Meeting these qualifications will help ensure that you can join the Walmart Marketplace platform successfully.

Step-By-Step Process to Start Selling on Walmart Marketplace

To start selling on Walmart Marketplace, follow these simple steps:

  1. Create a Seller Account: Begin by creating a seller account on the Walmart Marketplace website.
  2. Provide Business Information: Fill out the necessary business information, including your company's legal name, tax ID number, and contact details.
  3. Complete Registration: Once you have provided all the required information, submit your registration for review.
  4. Meet Qualification Requirements: Ensure that you meet all of Walmart Marketplace's qualification requirements to become an approved seller.
  5. Product Setup: Set up your product listings by adding relevant information such as product descriptions, images, pricing, and inventory levels.
  6. Compliance Check: Make sure your products comply with Walmart Marketplace's policies regarding quality standards and prohibited items.

Tips for Success on Walmart Marketplace

Focus on optimizing your product listings by using high-quality images, detailed descriptions, and accurate keywords to increase visibility and attract potential buyers.

Best Practices for Getting Approved To Sell

To increase your chances of getting approved to sell on Walmart Marketplace, there are a few best practices you should follow:

Strategies for Optimizing Product Listings and Earning a Pro Seller Badge

To optimize your product listings on Walmart Marketplace and earn the pro seller badge, there are a few key strategies you should implement. First, make sure your product titles are clear, concise, and include relevant keywords to improve visibility in search results.

Next, write compelling product descriptions that highlight the unique features and benefits of your products. Use high-quality images that showcase your products from multiple angles to enhance the customer's shopping experience.

It's also important to regularly monitor and update your inventory to ensure accurate availability information for customers. Finally, provide excellent customer service by promptly responding to inquiries and addressing any issues or concerns that may arise.

Tools and Support for Walmart Marketplace Sellers

Walmart provides various resources and assistance through their Seller Center and Seller Help to support Walmart Marketplace sellers throughout their selling journey.

Resources and Assistance Available Through Seller Center and Seller Help

In order to support sellers on Walmart Marketplace, there are various resources and assistance available through Seller Center and Seller Help. These platforms offer a wealth of information, including tutorials, guides, and best practices for navigating the selling process effectively.

Additionally, sellers can also access customer support through Seller Help for any queries or issues they may encounter along the way. From optimizing product listings to managing inventory and orders, these resources ensure that sellers have all the necessary tools to succeed on Walmart Marketplace.

With the help of Seller Center and Seller Help, you can confidently navigate the platform and make the most out of your selling experience.


Selling on Walmart Marketplace doesn't have to be complicated. By following the steps outlined in this guide, you can easily become a successful marketplace seller and start earning money from your products.

With the right strategies and tools, you'll be able to maximize your sales on this platform and reach millions of shoppers. So, don't wait any longer - start your Walmart Marketplace journey today!

FAQs for Walmart Marketplace Sellers

What are the main differences between selling on Walmart Marketplace and other e-commerce platforms like Amazon or eBay?

Walmart Marketplace often has lower competition and more stringent seller standards compared to platforms like Amazon or eBay, which can lead to higher visibility for compliant sellers.

Can international sellers list their products on Walmart Marketplace?

Walmart Marketplace typically requires sellers to have a U.S. business address, but policies may evolve, so it's important for international sellers to check the latest requirements.

How does Walmart Marketplace handle customer service and returns?

While Walmart provides support, sellers on Walmart Marketplace are responsible for managing customer service and processing returns, adhering to the marketplace's policies and standards.

Are there any restricted product categories on Walmart Marketplace that sellers can't list?

Yes, there are restrictions on certain product types; sellers should consult Walmart's prohibited items list and content policies to ensure their inventory is compliant.

How does Walmart Marketplace's fee structure work for sellers?

Walmart Marketplace charges a referral fee on each sale, which varies by category, but does not charge a monthly subscription fee like some other platforms.

What marketing opportunities are available for sellers on Walmart Marketplace?

Walmart Marketplace offers various marketing options such as sponsored product ads and promotional campaigns to help sellers increase product visibility and drive sales.

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