5 min read

Comparing Temu vs Amazon for E-Commerce Sellers: Which Platform is Best for Your Business?

Written by
Vanessa Hung
Published on
October 4, 2023

Struggling to decide where to sell your products online - Amazon or Temu? As an e-commerce seller, you're aware that choosing the right platform can make a huge difference in your success.

This blog will provide a detailed comparison between these two platforms, outlining their features, benefits, and more. Get ready for insights that could transform your online selling game!

Key Takeaways

Overview of Temu and Amazon

Temu and Amazon are two popular ecommerce platforms offering a range of services and features for sellers and buyers. Temu is a relatively new shopping site that provides opportunities for Chinese sellers to reach a global audience, while Amazon is a well-established retail giant with wide product offerings.

What is Temu?

Temu is an ecommerce platform where sellers can list and sell their products directly to consumers. This online marketplace has quickly gained popularity due to its user-friendly interface, lower fees compared to other online marketplaces, and a growing number of active users.

Primarily focusing on the Chinese market, Temu offers various product categories such as electronics, clothing, home goods, and more for buyers worldwide.

Key features and services of Temu

Temu offers a range of key features and services that can benefit sellers like you:

  1. Their platform provides lower fees and cheaper prices compared to other ecommerce sites. This means that you can maximize your profits and offer competitive pricing to attract more buyers.
  2. Temu has lesser competition. With less competition, you have a better chance of getting your products seen by potential buyers.
  3. While shipping times may be longer on Temu compared to other platforms, they do offer various fulfillment options to ensure efficient delivery.
  4. Although Temu has a limited product range compared to giants like Amazon, their focus on certain niches allows for targeted marketing and higher visibility for relevant products.
  5. In terms of services, Temu provides seller tools and resources to help optimize your listings and improve sales performance. They also encourage customer reviews as these play a crucial role in buyer decision-making process.
  6. Temu offers customer support in multiple languages which can be beneficial if you're targeting international markets or non-English speaking customers.

What is Amazon?

Amazon is one of the largest and most popular online marketplaces in the world. It offers a wide range of products, from electronics to home decor, making it a go-to shopping site for millions of buyers.

As an Amazon seller, you can take advantage of its extensive customer reach and fast shipping options. With various tools and features available, you can optimize your product listings, track inventory, and manage orders efficiently.

However, keep in mind that there are higher fees and more competition on Amazon compared to other platforms. Additionally, Amazon has stringent seller policies in place to ensure a positive buyer experience.

Key features and services of Amazon

Amazon offers a wide range of key features and services that make it a popular choice for sellers:

  1. With Amazon, you can take advantage of their global customer reach, allowing your products to be seen by millions of potential buyers.
  2. The platform also provides fast shipping options, ensuring quick delivery to customers and increasing customer satisfaction.
  3. Amazon offers robust seller tools, such as inventory management systems and advertising capabilities, to help optimize your selling strategies.
  4. Amazon's reliable fulfillment options like FBA (Fulfillment by Amazon) allow sellers to store their products in Amazon's warehouses and have them shipped directly to customers.

Pros and Cons of Selling on Temu

Selling on Temu offers lower fees and cheaper prices, lesser competition, longer shipping times, and a limited product range. Want to know more about the benefits and drawbacks of selling on Temu compared to Amazon? Keep reading!

PRO: Lower fees and cheaper prices on Temu

Temu offers a significant advantage to sellers with its lower fees and cheaper prices. Unlike Amazon, which charges higher fees for sellers ranging from referral fees to storage fees, Temu keeps its costs down.

This means more money in your pocket as a seller. Additionally, Temu tends to have lower prices on products compared to Amazon. This can attract more buyers who are looking for better deals and value for their money.

With these cost advantages, selling on Temu can be a savvy choice for maximizing profits while offering competitive pricing to customers.

PRO: Lesser competition on Temu

On Temu, you'll find that there is generally less competition compared to Amazon. This can be a big advantage for sellers looking to stand out and increase their chances of making sales.

With fewer sellers vying for the attention of buyers, your products have a better chance of getting noticed. This also means that the competition for ranking higher in search results is not as intense as on Amazon, giving you an opportunity to gain visibility without having to invest heavily in advertising or promotional campaigns.

So if you're looking for a platform where you can potentially face less competition and have a greater chance of standing out, Temu might be worth considering.

CON: Longer shipping times on Temu

Temu, while offering many advantages for sellers, does have one drawback that is important to consider - longer shipping times. Compared to other platforms like Amazon, the shipping process on Temu can take more time.

This is due to various factors such as logistics and transportation limitations. As an Amazon seller, it's crucial to be aware of this potential delay when considering selling on Temu.

However, there are ways to mitigate this issue by carefully planning your inventory management and setting clear expectations with your customers about estimated delivery times.

CON: Limited product range on Temu

Temu has its limitations when it comes to the product range. Unlike Amazon, Temu offers a more limited selection of products. This can be challenging for sellers who want to offer a wide variety of options to their customers.

On Temu, you may find that certain niche or specialized products are not available, which could impact your ability to cater to specific customer needs or preferences. It's important to consider this factor when deciding whether or not to sell on Temu and determine if your target audience aligns with the platform's limited product offerings.

Pros and Cons of Selling on Amazon

Selling on Amazon offers greater customer reach and faster shipping, but comes with higher fees and more competition.

PRO: Greater customer reach and faster shipping on Amazon

Selling on Amazon gives you the advantage of greater customer reach and faster shipping. With a vast customer base, your products have the potential to reach more buyers around the world.

This means increased visibility and higher chances of making sales. Moreover, Amazon's efficient logistics network enables quicker delivery times, ensuring that your customers receive their orders promptly.

By leveraging Amazon's platform, you can tap into a wide range of customers and provide them with fast shipping options - two key factors that can help boost your sales and grow your business.

PRO: Wider product range on Amazon

Amazon boasts a wider product range compared to Temu. With millions of sellers and an extensive catalog, Amazon offers an unparalleled variety of products to customers. This means that as an Amazon seller, you have the opportunity to tap into a larger customer base and reach buyers who are looking for specific items or niche products.

Whether you're selling electronics, home goods, beauty products, or anything in between, Amazon's wide selection ensures that there's something for everyone. By leveraging Amazon's diverse marketplace, you can increase your chances of finding the right audience for your products and driving sales.

PRO/CON: More stringent seller policies on Amazon

Amazon has implemented more stringent seller policies to maintain a high level of trust and quality on their platform. These policies are designed to protect both buyers and sellers from fraudulent activities and ensure fair competition.

As an Amazon seller, it is important to be aware of these policies, as they can impact your selling experience. Some of the key policies include strict guidelines for product listing accuracy, customer feedback management, and account suspension protocols.

By adhering to these policies, you can build a reputable presence on Amazon and provide a secure shopping environment for buyers.

CON: Higher fees and more competition on Amazon

Selling on Amazon comes with its own set of challenges. One major drawback is the higher fees that sellers have to pay. Amazon charges various fees, including referral fees and fulfillment fees, which can eat into your profits.

Additionally, there is a lot more competition on Amazon compared to other platforms. With millions of sellers vying for customer attention, it can be difficult to stand out from the crowd and attract buyers to your products.

This means you need to invest in marketing strategies and optimization techniques to increase visibility and sales on the platform. So, while Amazon offers greater customer reach and faster shipping options, keep in mind that these advantages come at a cost – both in terms of higher fees and increased competition.


In conclusion, the choice between Amazon and Temu ultimately depends on your specific goals and needs as an eCommerce seller. Amazon offers a vast customer base and a well-established platform, making it a compelling option for those looking for immediate exposure and a wide range of tools. On the other hand, Temu provides more control and flexibility, catering to sellers who value autonomy and want to build their brand.

Whichever platform you choose, it's essential to conduct thorough research, assess your business objectives, and adapt your strategy accordingly. Keep in mind that success in eCommerce often requires a mix of platforms and approaches, so staying adaptable and open to experimentation is key in this dynamic industry.

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