Amazon listing compliance is no longer optional, it’s critical. A single wrong word or unsupported claim can get your listing suppressed or even flag your account for review. From restricted keywords to strict product safety documentation, Amazon’s compliance models are smarter and stricter than ever in 2025.
In this blog, we’ll break down why compliance matters, which keywords trigger suppression, how to use Amazon’s Manage Your Compliance Dashboard, and provide pro tips to keep your listings safe, compliant, and visible.
Amazon listing compliance ensures that your products meet Amazon’s safety, policy, and regulatory standards. It involves following Amazon’s restricted keyword policies to prevent suppressed listings, submitting the required product compliance documentation to meet marketplace regulations, and avoiding unsupported claims such as “safe,” “guaranteed,” or “detox” that could trigger violations.
Additionally, maintaining up-to-date certifications for regulated categories is essential to remain compliant and protect your listings from potential flags or account-level actions.
Related: Best Practices in Amazon Product Listing Optimization
Compliance is about more than avoiding suppressed listings, it’s about trust. Amazon expects sellers to:
A single non-compliant phrase can:
External Resource: Amazon Product Safety and Compliance Guidelines
Amazon automatically scans listings for risky or unsupported language. Here are examples of commonly flagged keywords by category:
Amazon’s Manage Your Compliance Dashboard centralizes all your product compliance tasks into one powerful tool, making it easier to stay on top of Amazon’s evolving requirements. Instead of juggling multiple dashboards or email notifications, this platform streamlines every aspect of compliance management.
One of its most valuable features is the bulk document upload function, which allows sellers to submit compliance documentation for up to 5,000 ASINs at once. This is a game-changer for brands with large catalogs, as it eliminates the need for repetitive, one-by-one submissions. Sellers can also use the dashboard for appeal management, meaning if your documentation is rejected or flagged, you can quickly submit corrections without losing time.
Another critical benefit is compliance status tracking by SKU, giving you full visibility into which products are in good standing and which are missing required documentation. The dashboard highlights at-risk ASINs, helping you prioritize urgent compliance issues that could affect your sales the most. By consolidating compliance and appeals into one system, sellers save time and reduce the risk of oversight that could lead to suppressed listings.
External Resource: Manage Your Compliance Dashboard
Related: Amazon Seller Account Troubleshooting: My Listing Is Not Showing Up
Routine audits are the first line of defense against listing suppression. Use Amazon’s Listing Quality Dashboard to review product titles, descriptions, and backend keywords. Check for restricted terms, unsupported claims, or formatting violations that could trigger suppression. A proactive audit ensures that non-compliant content is caught early, reducing the chance of sudden listing removal.
Product documentation is at the heart of compliance. Use Amazon’s Compliance Reference Tool to confirm the regulatory requirements for your product type. For example, supplements may need FDA documentation, while toys may require safety certificates. Submitting only valid and up-to-date certificates ensures Amazon accepts your documentation without delays. Non-validated or outdated certificates are among the top reasons for suppressed listings.
If you receive a compliance alert, speed is critical. Amazon typically gives sellers 72 hours to address violations before listings are automatically suppressed. Respond quickly by reviewing the violation notice, correcting errors, and submitting the required documents via the Manage Your Compliance Dashboard. Failing to act promptly not only risks suppression but can also impact your overall Account Health, making reinstatement harder.
Related: Was Your Listing or Account Suppressed? Here’s How to Create a Plan of Action
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Categories like supplements, cosmetics, and pesticides have zero tolerance for unsupported claims:
Always review Amazon’s restricted keyword list before updating listings.
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Amazon listing compliance is not optional, it’s an ongoing process. Sellers who master compliance can:
Online Seller Solutions specializes in Amazon compliance support, from keyword audits to Plan of Action creation.
Need help protecting your listings? Book your free consultation today.
Amazon listing compliance is not optional, it’s an ongoing process. Sellers who master compliance can:
Online Seller Solutions specializes in Amazon compliance support, from keyword audits to Plan of Action creation.
We are your Amazon experts who provide comprehensive solutions and guidance to drive e-commerce businesses closer to success.
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