5 min read

Fulfilling Orders With Amazon's NARF Program (Amazon North American Remote Fulfillment)

Written by
Vanessa Hung
January 25, 2024

Are you an Amazon seller looking to expand your market reach beyond U.S. borders? The Amazon North American Remote Fulfillment (NARF) program might be the perfect solution. This blog post will guide you through all you need to know about leveraging NARF to display and fulfill your inventory stored in US FBA warehouses on Canada's and Mexico's Amazon websites.

Ready for international success? Let’s dive right in!

Key Takeaways

What is Amazon's NARF Program?

Amazon's NARF program, short for North American Remote Fulfillment, is a service offered by Amazon that allows sellers to fulfill their orders from Canada and Mexico using the fulfillment centers in those countries.

It aims to provide sellers with a convenient solution for expanding their business into these markets and reaching a wider customer base. To enroll in NARF, there are eligibility requirements and program fees that need to be considered.


Definition and purpose of Amazon NARF

The Amazon North American Remote Fulfillment (NARF) Program is a strategic tool for sellers to effectively broaden their market reach. NARF gives sellers the opportunity to showcase their inventory stored in US fulfillment by Amazon (FBA) warehouses on Canadian and Mexican Amazon sites, thus expanding visibility across borders.

This program simplifies logistics by storing and fulfilling orders straight from Amazon's warehouses, bypassing the need for separate logistics arrangements or warehouses in Canada and Mexico.

With NARF, customers take responsibility for any import duties on ordered items once they are picked up by the shipping company from Amazon's warehouse. Sellers taking advantage of this program can enjoy increased exposure to potential buyers. spanning three countries - all while housing inventory at a single location in the U.S., streamlining order fulfillment operations with ease and simplicity.

Eligibility requirements for enrolling in NARF

To leverage the benefits of Amazon's NARF program, you must meet certain eligibility requirements. Here are some key points to keep in mind:

  1. You need to be a seller on Amazon's marketplace.
  2. Your products must be stored in Amazon's US Fulfillment by Amazon (FBA) warehouses.
  3. The inventory you wish to list on Amazon.ca and Amazon.com.mx should be eligible for this program.
  4. Products should comply with all applicable laws and regulations in the US, Canada, and Mexico.
  5. All listings have to be in English or Spanish, depending upon the marketplace you're targeting.
  6. It's essential for your items to not fall under the restricted category set by Amazon's policy.
  7. Sellers should handle customer service inquiries related to NARF orders in English or Spanish.

Pros and Cons of Amazon NARF Program

The NARF program offers many benefits, such as expanded market reach and access to fulfillment resources in Canada and Mexico. However, sellers should also consider the associated fees and potential challenges of navigating international markets.

Benefits of using NARF for fulfilling orders

Using Amazon's NARF program for fulfilling orders has several advantages. Here are some benefits you can expect:

  1. Expanded Customer Reach: By enrolling in NARF, you can sell your products to Canadian and Mexican customers, expanding your customer base beyond the United States.
  2. Cost Savings: With NARF, you don't need separate warehouses or logistics arrangements in Canada and Mexico, saving you money on storage and shipping costs.
  3. Streamlined Fulfillment: NARF allows you to store your inventory in Amazon's warehouses and utilize their efficient fulfillment services, ensuring fast and reliable order processing.
  4. Professional Customer Service: Amazon handles customer service inquiries on orders fulfilled through the NARF program, providing a high level of support to your customers.
  5. Advertise on Multiple Marketplaces: With NARF, you can advertise your products on both Amazon.ca and Amazon.com.mx, increasing visibility and driving sales in both countries.

Drawbacks or considerations to keep in mind

Consider these drawbacks and considerations when using Amazon's NARF program to fulfill your orders:

  1. Import Duties: Customers who order through NARF are responsible for paying import duties on the items they order. Be sure to inform your customers about this additional cost to avoid any surprises or dissatisfaction.
  2. Ownership Transfer: Ownership of the items transfers to the customer after the shipping company picks up the items from Amazon's warehouse. Keep in mind that once the items are picked up, any issues or returns may need to be handled directly with the customer.
  3. Limited Advertising Opportunities: While NARF allows you to advertise on Amazon.ca and Amazon.com.mx, keep in mind that advertising options may be more limited compared to selling directly on those platforms. Be prepared for potential limitations in targeting, ad formats, and overall exposure.
  4. Potential Delays: Depending on customs processing times and other factors, there may be delays in getting your products from the US warehouses to Canadian and Mexican customers. Set realistic expectations with your customers regarding delivery timelines to avoid disappointment.
  5. Additional Fees: Although NARF offers a convenient solution for fulfilling orders in North America, it is important to note that there are program fees associated with enrolling in NARF. Take into consideration these fees when evaluating the overall profitability of using this program.
  6. Inventory Management Challenges: Managing inventory across multiple countries can present logistical challenges, especially if you have limited resources or experience in international selling. Ensure proper coordination and monitoring of your inventory levels to avoid stockouts or overstocking situations.
  7. Language Considerations: Selling on Amazon.ca and Amazon.com.mx means catering to Canadian and Mexican customers who primarily speak English (in Canada) and Spanish (in Mexico). Consider language barriers when communicating with customers or providing product information.
  8. Local Competition: Be aware that you will be competing with local sellers in Canada and Mexico, who may have a better understanding of their respective markets. Research and adapt your pricing, product selection, and marketing strategies to remain competitive in these regions.
  9. Shipping Costs: Shipping products from US warehouses to Canada and Mexico can incur higher shipping costs compared to domestic shipping. Evaluate the impact of these additional costs on your overall profitability and adjust your pricing strategy accordingly.
  10. Return Logistics: Handling returns from Canadian and Mexican customers may involve more complex logistics compared to domestic returns. Familiarize yourself with the return processes, regulations, and any associated costs to ensure a smooth customer experience.

How to Enroll in Amazon's NARF Program

Enrolling in Amazon's NARF Program is a straightforward process that involves several steps to ensure a successful enrollment.

Step-by-step guide to enrolling in NARF

Enrolling in Amazon's NARF program is a straightforward process. Here's a step-by-step guide to help you get started:

  1. Sign in to your Amazon Seller Central account.
  2. Go to the "Inventory" tab and click on "Manage FBA Inventory."
  3. Select the products you want to enroll in NARF by checking the boxes next to them.
  4. Click on the "Edit" button and choose "Change fulfillment method."
  5. From the drop - down menu, select "North American Remote Fulfillment (NARF)."
  6. Review the eligibility requirements for NARF and make sure your products meet the criteria.
  7. Confirm that you understand and agree to the program fees associated with NARF.
  8. Click on the "Enroll" button to submit your enrollment request.
  9. Wait for Amazon's approval of your enrollment request, which can take up to 48 hours.
  10. Once approved, Amazon will begin storing and fulfilling your products in their warehouses.

Tips for a successful enrollment process

To ensure a successful enrollment in Amazon's NARF program, follow these tips. First, carefully review the eligibility requirements to make sure you qualify. Next, gather all necessary documents and information before starting the enrollment process.

Be prepared to pay any associated fees upfront to avoid delays. Additionally, double-check your inventory to ensure it meets the program's guidelines. Lastly, stay updated on any changes or updates regarding the program by regularly checking Amazon's resources and communicating with their support team if needed.

Advertising Opportunities with NARF

Advertising on Amazon.ca and Amazon.com.mx is made easy with the NARF program, allowing sellers to reach a broader audience and increase visibility for their products.

How to advertise on Amazon.ca and Amazon.com.mx with NARF

To advertise on Amazon.ca and Amazon.com.mx with NARF, follow these steps:

  1. Create an advertising campaign: Set up a new campaign specifically targeting Canadian or Mexican customers. Choose the appropriate campaign type and set your advertising budget.
  2. Select your ad format: Choose from options such as Sponsored Products, Sponsored Brands, or Sponsored Display Ads. Consider which format best aligns with your advertising goals.
  3. Target your audience: Define your target audience by selecting relevant keywords, product categories, or specific ASINs (Amazon Standard Identification Numbers). This helps ensure that your ads are shown to the right customers.
  4. Set bidding and budget: Determine how much you are willing to pay per click (CPC) or per impression (CPM). Adjust bids and budgets accordingly to optimize your ad performance.
  5. Create compelling ad content: Write engaging ad copy and include high-quality images that showcase your products. Focus on highlighting key features and benefits to attract potential buyers.
  6. Monitor and optimize campaigns: Regularly review the performance of your ad campaigns using Amazon's advertising analytics tools. Make adjustments based on data insights to improve visibility and conversion rates.
  7. Leverage NARF advantages: Emphasize that products are fulfilled by Amazon through NARF in your ad content to reassure customers about fast shipping and reliable service.
  8. Monitor customer reviews and feedback: Keep an eye on customer reviews for any feedback related to delivery or fulfillment issues. Address any concerns promptly to maintain a positive brand reputation.
  9. Continuously optimize campaigns: Test different ad strategies, keywords, or targeting options to identify what works best for reaching Canadian and Mexican customers effectively.

Benefits of advertising through NARF

Advertising through NARF can offer several benefits for Amazon sellers:

  1. Expanded Reach: By advertising through NARF, sellers can reach a wider audience in Canada and Mexico, tapping into new markets and potential customers.
  2. Increased Visibility: Advertising on Amazon.ca and Amazon.com.mx with NARF can help sellers increase their product visibility, making it easier for customers to discover their offerings.
  3. Competitive Advantage: By utilizing NARF's advertising opportunities, sellers can gain a competitive edge by standing out among other sellers on the Canadian and Mexican Amazon websites.
  4. Targeted Marketing: NARF allows sellers to target their advertisements specifically towards Canadian and Mexican customers, ensuring that their marketing efforts are tailored to the right audience.
  5. Streamlined Operations: Advertising through NARF means that sellers can conveniently manage their advertising campaigns alongside their fulfillment processes in one place, simplifying operations and saving time.
  6. Enhanced Brand Awareness: Through NARF's advertising options, sellers can effectively promote their brand and build awareness among Canadian and Mexican customers.
  7. Increased Sales Potential: With the increased visibility and targeted marketing provided by NARF's advertising opportunities, sellers have the potential to boost sales and revenue in the Canadian and Mexican markets.
  8. Seamless Integration: Advertising through NARF seamlessly integrates with the fulfillment services offered by Amazon, providing a smooth end-to-end experience for both sellers and customers.
  9. Cost-Effective Marketing: Compared to traditional marketing channels, advertising through NARF offers an affordable option for reaching a broader customer base in Canada and Mexico.
  10. Access to Local Insights: By using NARF's advertising features, sellers can gain valuable insights into local market trends, preferences, and customer behavior in Canada and Mexico.

Conclusion and Next Steps

In conclusion, Amazon's NARF program offers a convenient and efficient way for sellers to fulfill orders in North America without the need for separate warehouses or logistics arrangements.

By enrolling in NARF, sellers can expand their customer base by reaching Canadian and Mexican customers. Don't forget to opt for second language optimization to help boost your listings.

Take advantage of this opportunity to streamline your fulfillment process and grow your business on Amazon.ca and Amazon.com.mx today!


1. How does Amazon's NARF program work?

Amazon's NARF program allows sellers to store their inventory in remote fulfillment centers, which are operated by Amazon, and fulfill orders from those locations.

2. Can anyone participate in Amazon's NARF program?

No, only sellers who meet certain eligibility criteria set by Amazon can participate in the NARF program.

3. What are the benefits of using Amazon's NARF program for order fulfillment?

Using the NARF program can help improve shipping times and reduce costs for sellers as it enables them to store inventory closer to customers and leverage Amazon's robust logistics network.

4. Are there any additional fees associated with using Amazon's NARF program?

Yes, participants in the NARF program may be subject to additional fees such as storage fees and fulfillment fees based on factors like product size and weight.

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