5 min read

4 Strategies to Boost Walmart Seller Reviews and Ratings

Written by
Vanessa Hung
Published on
October 4, 2023

Struggling to boost your reviews and ratings on Walmart? You're not alone. In fact, a significant number of e-commerce sellers often find it challenging to effectively gather customer feedback on Walmart, which hinders their visibility.

This article will arm you with 4 strategic steps tailored to help increase not only the quantity but the quality of your Walmart reviews as well, elevating your online selling experience to new heights.

Why wait? Let's unlock success!

Key Takeaways

1 - Collect+Distribute Strategy

Increase your review collection for essential products by implementing a collect and distribute strategy, which involves actively seeking out customer feedback and distributing it strategically to improve the overall rating of your Walmart listings.

Increasing review collection for essential products

Boosting the number of reviews for essential products is a must if you want to make your mark in e-commerce. It can be achieved by adopting effective strategies like requesting customers for their feedback post-purchase, incentivizing product reviews, and creating a customer-friendly review process on your platform.

To enhance the quality of these reviews, provide clear instructions about what kind of information is most beneficial in a review. This could include details around product performance, usefulness or value-for-money aspect.

For an e-commerce seller aiming to attract more Walmart shoppers, combining these techniques with always providing excellent customer service helps stimulate positive word-of-mouth strategy about your brand and products among consumers.

As the number of high-quality reviews increases on essential items, it becomes easier for potential customers to trust the effectiveness or necessity of purchasing those products from you on Walmart Marketplace.

Importance of high-quality review content

High-quality review content plays a crucial role in increasing Walmart reviews and ratings. When shoppers are looking to make a purchase, they often rely on the experiences of others to guide their decision-making process.

Positive reviews that provide detailed information about the product and highlight its benefits can greatly influence potential buyers. By focusing on generating high-quality review content, you can build trust with customers and increase the likelihood of positive word-of-mouth recommendations.

This, in turn, can improve your listing ranking on Walmart's marketplace and attract more sales. So be sure to encourage satisfied customers to leave detailed reviews that showcase the value of your products or services.

Additionally, high-quality review content is also important for boosting customer confidence in your brand. When shoppers see that other customers have had positive experiences with your products or services, it instills trust and credibility in your business.

This can lead to increased customer loyalty and repeat purchases. Furthermore, high-quality review content provides valuable feedback that enables you as a seller to understand what aspects of your offerings are appreciated by customers and identify areas for improvement.

2 - Building a Strong Email List

To increase Walmart reviews and ratings, building a strong email list is an effective method for obtaining more feedback from customers.

Commitment, dedication, and patience required

Building a strong email list to increase Walmart reviews and ratings requires commitment, dedication, and patience. It is not a quick fix but an effective method for obtaining more reviews over time.

By consistently reaching out to customers through email and encouraging them to leave feedback, you can significantly boost the number of reviews for your products. This approach demonstrates your dedication to customer satisfaction and shows that you value their opinion.

However, it's essential to be patient as building a quality email list takes time. The results will come as long as you remain committed to providing excellent products and service that encourage positive reviews from satisfied customers.

Effective method for obtaining more reviews

To increase the number of reviews for your products on Walmart, an effective method is to leverage the power of email marketing. Building a strong email list allows you to directly reach out to customers and request their feedback on their purchase experience.

By sending personalized emails with incentives or discounts for leaving a review, you can encourage more customers to share their thoughts. Remember to be patient and committed in this process, as it may take time for customers to respond.

However, investing in building an email list can greatly boost your review count and provide valuable insights into customer satisfaction.

3 - Prioritizing Product and Service

Prioritizing product and service is crucial for increasing Walmart reviews and ratings. Listen to customer feedback, address any issues promptly, and strive for continuous improvement to ensure positive experiences that lead to more favorable reviews.

Importance of customer feedback and ratings

Customer feedback and ratings play a crucial role in the success of your business on Walmart. When customers leave reviews and give ratings, it shows potential buyers that others have had positive experiences with your products or services.

This builds trust and credibility, making it more likely for shoppers to choose your listings over competitors. Additionally, customer feedback provides valuable insights into what you're doing well and areas where you can improve.

By actively listening to your customers and addressing their concerns, you can enhance the overall shopping experience and increase customer satisfaction. So make sure to prioritize customer feedback and ratings as they directly impact your sales performance on Walmart Marketplace.

Responding to negative reviews

When you receive negative reviews on your Walmart listings, it's essential to respond promptly and professionally. Addressing these reviews shows that you value customer feedback and are committed to resolving any issues.

Begin by acknowledging the customer's concerns and apologize for any inconvenience they experienced. Then, offer a solution or ask how you can assist them further. By responding in a respectful manner, not only do you show good customer service, but potential customers who read these reviews will see that you are proactive in addressing problems.

This can help build trust and confidence in your brand.

4 - Offering Competitive Prices

Competitive pricing is crucial in Walmart's business model as it not only attracts more customers but also has a significant impact on reviews and ratings.

The significance of competitive pricing in Walmart's business model

Competitive pricing plays a crucial role in Walmart's business model. By offering low prices, Walmart attracts more customers and increases its market share. This helps the company stay ahead of its competitors and maintain its position as a market leader.

When Walmart consistently offers competitive prices, it not only boosts sales but also encourages customers to leave positive reviews and ratings for products they purchase. By keeping prices affordable, Walmart reinforces its customer-centric approach and enhances customer satisfaction.

This ultimately leads to increased visibility on the platform, higher product rankings, and improved overall feedback for sellers on the Walmart marketplace.

How it can attract more reviews and increase ratings

Competitive pricing is a significant factor in Walmart's business model, and it can help grab the attention of potential customers.

When shoppers see that your prices are lower compared to other sellers, they are more likely to make a purchase and leave positive reviews. By consistently offering competitive prices, you create a positive experience for customers, which encourages them to share their feedback and boost your ratings.

So make sure to research the market, analyze pricing trends, and find ways to keep your prices attractive while maintaining profitability.


To increase Walmart reviews and ratings, implement strategic tactics such as the collect+distribute strategy to enhance review collection for key products. Building a strong email list is also essential in obtaining more reviews. Prioritize product and service quality by valuing customer feedback and responding promptly to negative reviews. Lastly, offering competitive prices can attract more reviews and boost ratings.

By implementing these strategies, you can drive positive word-of-mouth, improve your listing ranking, and ultimately increase sales on the Walmart Marketplace. Happy selling!

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