5 min read

Buying an Amazon FBA Business: Should You Take the Plunge or Not?

Written by
Vanessa Hung
January 25, 2024

Are you an entrepreneur searching for profitable opportunities in the booming world of e-commerce? Purchasing an Amazon FBA (Fulfillment by Amazon) business is a proven pathway to entry, with over 2 million sellers worldwide making their living on this platform.

This guide will help decode key information such as understanding the FBA model, evaluating potential businesses, and navigating through the buying process effectively.

Ready? Let's launch into your journey towards successful Amazon entrepreneurship!

Why Buying an Amazon FBA Business Makes Sense

Buying an Amazon FBA business makes sense because it offers numerous benefits, including the potential for growth on Amazon's e-commerce platform and the opportunity to learn from successful FBA business owners.

Benefits of Owning an Existing FBA Business

Owning an existing Amazon FBA business brings along numerous advantages for entrepreneurs. You can benefit from a more predictable revenue stream as the business already has established products, customer base, and sales history.

It offers you high return on investment opportunities and provides flexibility to run operations from anywhere in the world. Crucially, it saves you time and resources that are needed when starting a new business — securing inventory, legal setup costs or designing effective advertising campaigns.

Moreover, with an Amazon professional seller account's nominal monthly fee of $39.99, enjoying these benefits becomes even more accessible.

Growth Potential and Amazon's E-Commerce Platform

Amazon's ecommerce platform offers immense growth potential for businesses, making it an attractive marketplace to buy and sell products. With millions of customers worldwide and a robust infrastructure, Amazon provides sellers with the opportunity to reach a wide audience and increase sales.

The platform's focus on customer satisfaction also strengthens buyer trust, leading to higher conversion rates. Additionally, Amazon FBA (Fulfillment by Amazon) enables businesses to leverage the company's logistics network for storage, packaging, and shipping.

This not only streamlines operations but also enhances customer experience through fast and reliable order fulfillment. As online shopping continues to grow in popularity, investing in an Amazon FBA business allows entrepreneurs to tap into this thriving market and unlock their business' full growth potential.

Success Stories From FBA Business Owners

Many FBA business owners have found tremendous success on Amazon. They have experienced significant growth, achieved high returns on their investment, and even built thriving businesses that allow them to work from anywhere.

These success stories serve as inspiration for aspiring entrepreneurs looking to buy an Amazon FBA business. By learning from those who have already achieved success, you can gain valuable insights and strategies to help you achieve your own goals in the world of e-commerce.

Key Things To Know Before Buying an FBA Business

Before purchasing an FBA business, it is crucial to understand the FBA business model, including the different types of transfers and account fees, in order to accurately value the business.

Understanding the FBA Business Model

The FBA business model is a unique and profitable way to sell products on Amazon. When you choose Fulfillment by Amazon (FBA), you store your inventory in Amazon's fulfillment centers.

Additionally, they take care of order fulfillment, customer service, and even returns. This allows you to focus on growing your business instead of worrying about logistics. By utilizing the FBA business model, you can tap into Amazon's vast customer base and benefit from their trusted brand reputation.

Remember that understanding the ins and outs of this model is key to making informed decisions when buying an Amazon FBA business.

Different Types of Transfers (Listing vs. Account)

When buying an Amazon FBA business, it's important to understand the different types of transfers available. There are two main options: listing transfer and account transfer. With a listing transfer, you would be purchasing the product listings and associated ASINs from the seller.

This allows you to continue selling the same products under your own Amazon seller account. On the other hand, an account transfer involves buying the entire Amazon seller account, which includes not only the product listings but also any reviews, ratings, and seller history associated with that account.

Both options have their advantages and considerations, so it's crucial to carefully evaluate which type of transfer is best suited for your goals and aspirations as an Amazon FBA business owner.

Account Fees and How To Value a Business

Understanding the account fees associated with buying an Amazon FBA business is crucial. As a potential buyer, you need to be aware of the monthly fee of $39.99 for the Amazon FBA Professional Seller Account.

This fee covers access to various tools and features that can help you manage your business effectively. Additionally, when valuing a business, it's important to consider factors such as revenue, profit margins, customer reviews, and growth potential.

By assessing these key aspects, you can determine the true value of an FBA business and make informed decisions about your investment. Remember to thoroughly review financial records and gather relevant information before making any purchasing decisions.

What To Look For in an Amazon FBA Business

When buying an Amazon FBA business, it's crucial to consider factors like account health, reliable suppliers, product listings and reviews, competition analysis, and streamlining the business.

Account Health and PPC Campaigns

Maintaining a healthy account is crucial when buying an Amazon FBA business. You'll want to assess the overall health of the seller account, including metrics like customer feedback and order defect rate.

Additionally, a healthy seller account with effective PPC campaigns is indicative of a business's growth potential and profitability. Understanding how well these campaigns have performed in the past can give you insights into their potential future success.

Evaluate account health and PPC campaigns to ensure you're investing in a business with strong potential for growth and profitability.

Importance of Reliable Suppliers

Reliable suppliers play a crucial role in the success of an Amazon FBA business. When sourcing products to sell on the platform, it's essential to partner with suppliers that can consistently provide high-quality items and meet delivery deadlines.

By having reliable suppliers, you can ensure that your inventory is always stocked and ready for sale, preventing any disruptions in fulfilling customer orders. Additionally, working with trustworthy suppliers reduces the risk of receiving faulty or counterfeit products, protecting your brand reputation on Amazon.

Remember, establishing strong relationships with reliable suppliers is key to maintaining a profitable and sustainable Amazon FBA business.

Evaluating Product Listings and Reviews

When evaluating product listings and reviews for an Amazon FBA business, it is important to conduct thorough research. Look for clear and detailed product descriptions that accurately represent the item.

Pay attention to customer reviews, taking note of any recurring positive or negative feedback. Check for a high average rating and read through a variety of reviews to get a comprehensive understanding of customers' experiences.

Additionally, consider the number of reviews as well as the overall sales rank of the product.

Knowing the Competition and Streamlining the Business

Knowing your competition is crucial when it comes to running an Amazon FBA business. By understanding the landscape, you can identify opportunities for growth and differentiation. Take the time to research other sellers in your niche, analyze their product offerings, pricing strategies, and customer reviews.

This knowledge will help you streamline your own business by identifying areas where you can improve or stand out. Stay competitive by constantly monitoring industry trends and adapting your strategy as needed.

Where To Buy an FBA Business and How the Process Works

To find an FBA business for sale, you can explore recommended marketplaces and consider using platforms like Empire Flippers. The process involves researching sellers, evaluating their businesses based on your goals, and negotiating a purchase agreement.

Recommended Marketplaces and Using Empire Flippers

If you're looking to buy an Amazon FBA business, there are several recommended marketplaces where you can find a variety of options. One popular marketplace is Empire Flippers, which specializes in buying and selling online businesses.

Empire Flippers thoroughly vets each listing on their platform, ensuring that they provide accurate information about the business's performance and potential. They also offer additional services such as due diligence assistance and migration support to make the buying process smoother for buyers.

With their transparent marketplace and dedicated team, Empire Flippers is a trusted platform for purchasing an Amazon FBA business.

When using Empire Flippers or any other marketplace, it's important to carefully evaluate the listings based on your specific goals and aspirations. Take into consideration factors such as revenue streams, growth prospects, competition analysis, product differentiation, supplier relationships, and account health.

Finding the Right FBA Business for Your Goals and Aspirations

To find the right FBA business for your goals and aspirations, you need to consider several factors. Start by researching different marketplaces and using platforms like Empire Flippers to explore available options.

Look for a business that aligns with your interests and expertise. Evaluate the account health and performance of potential businesses, paying attention to metrics like PPC campaigns and customer reviews.

Consider the competition in the niche you're interested in and how you can streamline the business for success. Keep in mind that buying an FBA business is an investment, so take into account important financial aspects such as profitability, expenses, and overall value.


Buying an Amazon FBA business can be a wise investment for entrepreneurs looking to enter the world of e-commerce. It offers numerous benefits such as high ROI and the ability to run your business from anywhere.

By understanding key factors like accounting records, suppliers, and advertising metrics, you can make an informed decision when purchasing an FBA business. Whether you choose to buy through a broker or a private sale, acquiring an established Amazon FBA business can provide a shortcut to success in online retail.


1. What does buying an Amazon FBA business mean?

Buying an Amazon FBA business means acquiring an established online retail operation that carries out its logistics, such as storage and shipping, through Fulfillment by Amazon (FBA).

2. Where can I find Amazon FBA businesses for sale?

You can find profitable Amazon FBA businesses for sale on various online marketplaces specializing in selling pre-established ecommerce ventures.

3. What should be considered when buying an Amazon FBA store?

When considering buying an Amazon FBA store, researching about the sellers, evaluating listings and determining the value of the business are crucial factors to assess.

4. Are there risks in purchasing a pre-established Amazon FBA operation?

There could be pros and cons associated with purchasing a pre-established Amazon FBA business based on past financial performance, reputation among customers, and scalability potential.

5. How can I evaluate opportunities to acquire an existing company on the platform?

Evaluating opportunities to acquire a company includes steps like researching successful amazon FBA sellers looking towards exiting their venture or exploring listings from trusted platforms where owners sell their running operations.

6. Does investing in a preexisting online marketplace provide any advantage?

Yes! Acquiring a well-running online business saves time spent starting from scratch and offers access to established customer base this allowing immediate cash flow right after purchase.

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