When an ASIN is deactivated on Amazon due to Account Health issues, it signals a serious compliance violation that can hurt your business visibility and revenue. A deactivated ASIN means Amazon has blocked your product listing because it violates a policy, lacks compliance documentation, or falls under restricted practices.
In this guide, we’ll break down what a deactivated ASIN is, why it happens, and the exact steps to fix it. You’ll learn how to navigate Amazon’s Account Health dashboard, file strong appeals, manually or in bulk reactivate listings, and prevent future violations. If you’ve been flagged with warnings or errors, following these strategies can help you avoid costly downtime and keep your products live.
A deactivated ASIN is when Amazon removes your product listing from active search results because of compliance or policy issues tied to your Account Health Rating (AHR). This can result from intellectual property complaints, product safety concerns, restricted keywords, or authenticity issues.
Amazon uses AHR, scored from 0–1,000, to measure your risk of account deactivation.
When your ASIN violates a policy, it impacts your AHR and can escalate to account-level enforcement if ignored.
Related: Amazon Account Health Rating: How to Avoid Deactivation
Deactivated ASINs are often the result of specific compliance triggers:
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Related: Amazon Seller Account Troubleshooting: My Listing Is Not Showing Up
Navigate to Performance > Account Health in Seller Central. Review all violations in the Product Policy Compliance section and click “View details” for affected ASINs. This provides the exact reason for deactivation.
Click on the specific issue tied to your ASIN. Amazon may request you to:
When crafting your appeal:
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Related: Was Your Listing or Account Suppressed? Here’s How to Create a Plan of Action
Amazon typically responds within 48 hours, but appeals must be precise to avoid delays.
External Resource: Amazon Appeal Process – Seller Central Help
If Amazon approves your appeal, your ASIN is usually reactivated automatically. However, there are times when the listing remains inactive even after reinstatement. In those cases, you’ll need to take action manually.
Manual Edit: One of the simplest methods is to trigger a refresh in Seller Central by making a small edit to your listing. This could be as minor as adding a space in the product description or adjusting punctuation. Once you save and finish, Amazon’s system updates the ASIN status, often restoring it to active within minutes. This approach works best when the ASIN shows as “Inactive” but doesn’t have underlying policy blocks.
Relist Option: If your ASIN appears under “Inactive (Closed),” you’ll need to relist it. From the Manage All Inventory dashboard, select the ASIN and click Relist. Amazon will prompt you to update offer details such as price, quantity, or shipping terms before you save and finish. This ensures Amazon’s system recognizes it as a valid, live offer again. The relist process is particularly helpful when an ASIN was previously closed by mistake or during temporary downtime.
Bulk Reactivation: For sellers managing large catalogs, handling one ASIN at a time isn’t efficient. Amazon provides the Inventory Loader Template, which allows bulk reactivation of up to 5,000 ASINs in one upload. The process involves downloading the Inactive Listings Report, filling in the SKUs, ASINs, and updated offer details, and then uploading the completed file via Add Products via Upload. While more technical, this option is the fastest way to restore a large number of listings simultaneously, especially after widespread suppressions or account-wide compliance updates.
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To avoid future ASIN deactivations:
Related: Best Practices in Amazon Product Listing Optimization
Certain practices can lead to permanent ASIN or account-level penalties:
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Fixing a deactivated ASIN requires urgency, precision, and compliance. Sellers who act quickly, submit strong documentation, and follow Amazon’s guidelines can reinstate their listings without long-term damage.
The key takeaway: treat Account Health as a daily discipline, not a reactionary task. Regular monitoring, strong compliance documentation, and proactive communication with Amazon are the best defenses against deactivations.
Our team at Online Seller Solutions specializes in compliance troubleshooting, ASIN reactivations, and proactive account health management.
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