5 min read

Seller's Guide On How To Add, Edit, And Delete Reviews On Amazon

Written by
Vanessa Hung
January 25, 2024

Learning how to add, edit, or delete Amazon reviews is essential for sellers aiming to polish their online reputation. Reviews carry weight, swaying potential buyers one way or the other—so handling them with care is key to your sales strategy.

Although direct editing isn't in your control, influencing the narrative is within reach. This straightforward guide empowers you, the seller, to manage reviews more effectively, whether that's through addressing negative feedback or encouraging satisfied customers to share their positive experiences.

Take control of your Amazon presence by mastering review management. Ready to shape your brand's story? Let's jump right in!

Selling on Amazon is easy, but managing the reviews can be a bit tricky. Here's how you can add and handle your product reviews using a desktop computer.

  1. Log into your Amazon account.
  2. Go to the product page.
  3. Click on 'Write a Customer Review'.
  4. Choose a star rating.
  5. Add details in the review box.
  6. Include photos or videos if you have them.
  7. Submit your review.

Using mobile

If you've got a phone, you can manage Amazon reviews on the go. Here's how easy it is to write a review from your mobile device:

Editing or Deleting Your Own Reviews

When you want to make changes to a review you've written, simply go to your profile and locate the specific review. From there, you can easily edit or delete it as needed. Whether you're on desktop or mobile, managing your own reviews is a straightforward process that allows you to maintain the accuracy and relevance of your feedback.

1. Access Your Profile

To get to your profile on Amazon, first log in to your account. Look for "Accounts & Lists" near the top of the page if you're on a desktop, or tap the menu icon in the app if you're using mobile.

Once there, click or tap on "Your Profile." Here is where all your reviews live. You can see every review you've ever written and check out any comments others have left.

If you want to change or delete a review, it's easy from this spot. Just find the review that needs work and hit "Edit" or "Delete." This lets you keep your feedback up-to-date and accurate.

Manage what others see about products by editing buyer reviews when needed or removing ones that no longer serve their purpose. Keeping control of your online presence is important as an Amazon seller—and it starts with managing product comments effectively right here in your profile area.

2. Editing or Deleting Reviews

To edit or delete a review on Amazon, follow these steps:

  1. Access your Amazon account and navigate to "Your Orders."
  2. Find the product you want to review and click "Write a product review."
  3. Once on the review page, locate your previously submitted review.
  4. Click the "Edit" button next to your review if you want to make changes.
  5. After making necessary changes, click "Submit" to update your review.
  6. If you wish to delete the review entirely, locate and select the "Delete" option below your review.
  7. Confirm the deletion when prompted.
  8. Remember that after deleting a review, it cannot be recovered.

How To Remove or Edit Third-Party Seller Feedback

To remove or edit third-party seller feedback on Amazon, sellers can access their Seller Central account and navigate to the "Performance" tab. From there, they can select "Feedback" and choose the specific feedback they want to address.

Sellers have the option to request removal of inappropriate or unjustified feedback, as well as provide a public response to customer comments. It's important for sellers to actively manage their feedback and engage with customers in a professional manner to maintain a positive reputation on the platform.

Removing Feedback on Desktop

To remove feedback on desktop:

  1. Log in to your Amazon seller account.
  2. Go to 'Performance' and select 'Feedback.'
  3. Find the feedback you want to remove and click 'Remove Feedback.'
  4. Choose a reason for removal from the drop - down menu.
  5. Click 'Request Removal.'
  6. Monitor the status of your request in the 'Feedback Manager.'

Removing Feedback on Mobile

To delete or edit feedback on Amazon using your mobile device, follow these steps:

  1. Open the Amazon app and log in to your seller account.
  2. Tap on the menu icon (three horizontal lines) in the top left corner of the screen.
  3. Scroll down and select "Your Account" from the list of options.
  4. Under the "Community" section, tap on "Feedback" to access your feedback dashboard.
  5. Find the specific feedback you want to remove or edit and tap on it to open the details.
  6. Look for options such as "Edit Feedback" or "Delete Feedback" and follow the prompts to make the necessary changes or remove it entirely.
  7. Confirm any actions when prompted, and ensure that you adhere to Amazon's guidelines for feedback management.
  8. Once completed, you can verify that the changes have been successfully made by reviewing your updated feedback dashboard in your Amazon app.

Editing Your Own Feedback

To shift from removing feedback on mobile to editing your own feedback, consider the following key actions and tips:

  1. Visit your Seller Central account.
  2. Navigate to the "Customer Reviews" section.
  3. Locate the specific review you want to edit.
  4. Click on the "Edit" button next to the review.
  5. Make the necessary changes to your feedback.
  6. Ensure that the revised content aligns with Amazon's guidelines and policies.
  7. Save the edited review after making changes.

Reporting Abusive Reviews and Feedback

If you come across a review or feedback that is inappropriate or violates Amazon's guidelines, it's essential to report it. This ensures that the platform maintains integrity and fairness for all sellers and customers.

By following the steps outlined in this section, you can effectively address abusive reviews and feedback on Amazon.

How To Report an Abusive Review

  1. Go to your Amazon account and navigate to the review you want to report.
  2. Find the "Report abuse" button located below the review.
  3. Click on the button and select the reason for reporting the review from the options provided, such as inappropriate content or violation of community guidelines.
  4. Provide additional details or comments to support your report, if necessary.
  5. Submit your report by clicking on the appropriate button or link.

By following these steps, you can effectively report an abusive review on Amazon to maintain a fair and trustworthy reviewing environment for all users.

Guidelines for Removing Reviews and Feedback

When removing reviews and feedback on Amazon, it's important to adhere to the platform's policies. First, make sure the review or feedback violates Amazon's guidelines. If it does, you can request its removal by reporting it through Seller Central.

Ensure that your request clearly explains why the review or feedback should be removed and provide any supporting evidence if necessary. Remember to monitor your product listings regularly for new reviews and feedback, as prompt action is key in maintaining a positive online reputation.

The guidelines for removing reviews and feedback aim to uphold fairness and transparency on Amazon. Always approach this process with honesty and respect for customer opinions while also ensuring that any inappropriate content is promptly addressed per Amazon's policies for a better customer experience overall.


Managing reviews and feedback on Amazon is essential for sellers to maintain a positive online reputation. By understanding how to add, edit, and delete reviews, sellers can effectively engage with customers and address any concerns or negative feedback.

It's crucial to actively monitor and manage reviews to ensure customer satisfaction and improve overall product ratings. Additionally, reporting abusive reviews and feedback can help maintain a fair and trustworthy marketplace environment while providing valuable insights into customer experiences.

With these actionable strategies in place, sellers can navigate the complexities of Amazon reviews management with confidence.

Overall, taking an active role in handling product reviews demonstrates a commitment to customer satisfaction and enhances the seller's credibility in the competitive ecommerce platform landscape.

FAQs on How To Add, Edit, And Delete Reviews On Amazon

1. Can sellers remove negative reviews on Amazon?

No, sellers cannot remove negative reviews on Amazon themselves; they can only request removal if the review violates Amazon's guidelines. This ensures a fair and transparent review system.

2. How can sellers respond to negative reviews on Amazon?

Sellers can respond to negative reviews by commenting on them directly, offering solutions, and providing excellent customer service. This can help address the customer's concerns and potentially improve the seller's reputation.

3. Are there any penalties for customers who leave fraudulent reviews on Amazon?

Yes, Amazon has policies in place to penalize customers who leave fraudulent or manipulative reviews, including removing such reviews and taking action against the responsible accounts.

4. Is it possible for sellers to contact customers who have left reviews?

Sellers cannot directly contact customers who have left reviews through Amazon, but they can reply publicly to the reviews on the product page.

5. What should a seller do if a review is found to violate Amazon's community guidelines?

If a review violates Amazon's community guidelines, the seller should report it using the 'Report abuse' button available below the review, providing details for Amazon to evaluate.

6. Can sellers encourage their customers to leave positive reviews on Amazon?

Sellers can encourage customers to leave reviews by providing exceptional service and following up on purchases, but they must do so without pressuring customers or violating Amazon's policies regarding incentivized or biased reviews

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