5 min read

The Amazon Best Sellers Rank (BSR) Explained

Written by
Vanessa Hung
January 25, 2024

The Amazon Best Sellers Rank shows what's hot and what's not in the huge world of Amazon.

If you sell stuff, it helps you see how to win the game. If you shop, it points to the cool things everyone wants. This article will guide you through everything about the Amazon Best Sellers Rank. Ready to uncover the secrets of BSR? Read on!

Key Takeaways

What Is the Amazon Best Sellers Rank (BSR)?

The Amazon Best Sellers Rank, or BSR, is a number given to products on the famous shopping site. This number shows how well a product sells compared to others in the same category.

Think of it like a race where products compete against each other to see which one is most popular with customers. The lower the BSR number, the better that product is doing in sales.

BSR's purpose goes beyond just ranking things – it helps shoppers find top items in any category and gives sellers clues about what people want to buy. It's also kind of like a scorecard that updates regularly, showing how changes in price or promotions affect a product’s popularity.

Importance of Amazon BSR for Sellers

A good BSR means more people might see and buy your product.

For sellers, climbing the Best Sellers Rank is key. It not only boosts sales but also puts your products in front of more shoppers. Think of it as a race where coming out on top gets you noticed by everyone watching.

Better exposure leads to more reviews, and positive feedback can drive even more sales.

Sellers aim for lower numbers because those spots are typically seen as winners by customers looking for the best options available.

But why does it matter? This rank shows how well products sell in their categories. It's like a big scoreboard for sellers.

You see right away who is winning.

Sellers use BSR to check their success against others. A high rank could mean more people will find and buy your stuff. It also guides shoppers on what's hot right now, pushing popular items higher up the page.

Making sense of the BSR can help you make better choices about what to sell. If you know which products are top dogs, you can plan better and maybe get your own items to climb the sales ranks too!

How To Find the Best Sellers Rank on Amazon

To find the Best Sellers Rank on Amazon, simply scroll down to the product details section of a listing page. You can also use tools like Jungle Scout or Helium 10 for tracking BSR and analyzing sales data.

Where To Locate BSR

You can find the Best Sellers Rank (BSR) on an Amazon product's page. Scroll down the page, and you'll see the BSR listed in the "Product Details" section. It's usually displayed under the "Amazon Best Sellers Rank" heading.

If you're using a mobile device, look for it below the product description, near where customer reviews start.

Tools for Tracking BSR

To track Amazon Best Sellers Rank (BSR), sellers can use various tools and methods. Here are some effective ways to monitor BSR:

  1. Jungle Scout: This tool provides detailed insights into BSR trends, allowing sellers to track historical sales data and estimate future performance.
  2. Helium 10: With its BSR tracking feature, Helium 10 enables sellers to monitor product performance across different categories and identify opportunities for improvement.
  3. Keepa: This browser extension offers real-time BSR updates, price history charts, and notification alerts for changes in rankings, enabling informed decision-making.
  4. Camelcamelcamel: Sellers can utilize this tool to access price history charts and set up price drop alerts, while also tracking BSR fluctuations over time.

How Is the Amazon Best Sellers Rank Calculated?

Amazon Best Sellers Rank (BSR) is calculated using a proprietary algorithm that takes into account factors such as product orders, historical sales, and relative sales performance within specific categories.

The BSR algorithm is updated hourly to reflect the latest sales data and provide an accurate ranking of products on Amazon.

Factors That Affect BSR Calculation

Several crucial factors influence how the Amazon Best Sellers Rank (BSR) is calculated:

  1. Sales Velocity: The speed at which a product sells influences its BSR. Higher sales velocity leads to a better rank.
  2. Historical Sales: Past sales performance significantly impacts BSR, with consistent high sales leading to higher rankings.
  3. Competitor Sales: The performance of similar products in the same category affects a product's BSR, as it is relative to competitors' sales.
  4. Seasonality: Products may experience fluctuations in demand based on seasonal trends, impacting their BSR.
  5. Product Price: Pricing plays a role in BSR calculation, as competitive pricing can drive higher sales and improve rankings.
  6. Promotional Activities: Marketing efforts such as advertising campaigns or promotions can influence BSR by boosting sales.
  7. Customer Reviews: Positive reviews can enhance a product's BSR by increasing customer trust and driving more sales.
  8. Returns and Refunds: Higher return rates or refund requests may negatively impact a product's BSR, reflecting lower customer satisfaction.

Frequency of Amazon BSR Updates

Amazon Best Sellers Rank (BSR) is updated hourly, providing a real-time snapshot of a product's performance. This frequent updating allows sellers to monitor their products' sales in close to real time.

By analyzing the changes in BSR over short periods, sellers can gauge the impact of marketing efforts or external factors on their product's sales performance.

The hourly updates also enable sellers to make quick adjustments based on the latest data. They can see how immediate changes such as pricing, advertising campaigns, or customer engagement strategies affect their BSR and respond promptly to optimize their product's ranking and visibility on Amazon.

How To Improve Your BSR

To improve your Amazon Best Sellers Rank, focus on selecting the right product categories, optimizing for search ranking, competitive pricing, utilizing advertising and marketing tactics, and engaging with customers to drive sales.

These strategies will help boost your BSR and increase your overall sales performance on Amazon.

1. Selecting the Right Product Categories

When selecting the right product categories on Amazon, it’s crucial to consider where your products fit best and where there is a demand. Look for categories with high sales potential but less competition to maximize visibility.

Ensure that your product aligns well with the selected category to attract the right audience and improve your chances of ranking higher within that specific niche.

To succeed in selecting the right product categories, analyze customer behavior, identify trends, and conduct thorough market research using tools like Amazon Brand Analytics. This will help you make informed decisions regarding which categories align best with your product's features and benefits, providing you an edge in reaching potential customers effectively while optimizing your Best Sellers Rank (BSR) position.

2. Optimization for Search Ranking

To boost Amazon Best Sellers Rank (BSR) and drive sales, optimizing for search ranking is crucial. Start by conducting keyword research to identify terms customers use when searching for products like yours.

Incorporate these keywords naturally into your product titles, bullet points, and descriptions to enhance visibility in Amazon's search results. Leverage backend keywords to include additional relevant terms that may not fit within the visible product information..

Regularly monitor and make adjustments based on performance data and customer feedback to continuously improve your search ranking.

3. Competitive Pricing

Competitive pricing is vital to improve your Amazon Best Sellers Rank (BSR). Ensure that your product is competitively priced compared to similar items in the market. It's crucial for attracting potential buyers and staying ahead of other sellers.

By offering a competitive price, you can entice more customers to purchase your product, thereby boosting its sales performance and BSR ranking on Amazon.

To determine competitive pricing, conduct thorough research on the prices of similar products in your category. Consider factors such as quality, features, and customer reviews when setting a competitive price point.

Additionally, keep an eye on changes in the market and adjust your pricing strategy accordingly to stay competitive.

4. Advertising and Marketing Tactics

To boost your Amazon Best Sellers Rank (BSR), effective advertising and marketing tactics are essential. Utilize Amazon Sponsored Products to increase visibility, placing your products in front of potential customers as they shop.

Incorporate targeted keywords and compelling ad copy to attract clicks and drive sales. Additionally, take advantage of external advertising channels such as social media and email campaigns to draw attention to your products.

Furthermore, leverage Amazon's Early Reviewer Program to gather authentic reviews from verified buyers, enhancing credibility and trust for your products. Implement search engine optimization (SEO) strategies within your product listings to improve organic visibility on Amazon.

5. Importance of Customer Engagement

Customer engagement is vital for improving Amazon Best Sellers Rank (BSR). Engaging with customers through prompt responses to queries, addressing feedback, and providing exceptional service can lead to higher customer satisfaction.

This, in turn, can result in positive product reviews and increased sales. Actively seeking and implementing customer feedback also helps in enhancing products and services to meet customer needs better.

Moreover, cultivating a loyal customer base can lead to repeat purchases and recommendations, ultimately boosting the BSR.

Also, fostering a sense of community by interacting with customers on social media platforms or through email marketing can create brand loyalty and drive more traffic to product listings.


By tracking BSR and implementing practical strategies, such as optimizing search ranking and engaging with customers, sellers can efficiently enhance their product orders and category rankings.

Through careful consideration of the factors affecting BSR calculation and utilizing brand analytics, sellers can make informed decisions to drive their sales on Amazon. The impact of applying these strategies can lead to significant improvements in product performance, ultimately contributing to success in the competitive world of e-commerce.

So take action today by exploring further resources and embracing these effective methods to elevate your Amazon sales!

FAQs on Amazon Best Sellers Rank

1. Should BSR be high or low?

A lower BSR (Best Sellers Rank) indicates higher sales, so sellers generally aim for a low BSR.

2. What is the BSR's range?

The BSR range can go from 1 to over 1 million, with 1 being the best rank, reflecting the most sales in a category.

3. What is a good BSR score on Amazon?

A good BSR score varies by category, but typically a rank within the top 5000 can be considered good, with the top 1000 being excellent.

4. How do I maintain my BSR on Amazon?

Maintain your BSR by consistently generating sales, encouraging positive reviews, optimizing your listings, effectively managing inventory, and using Amazon advertising and promotional strategies.

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