5 min read

How To Get Seller Reviews On Walmart Seller Central

Written by
Vanessa Hung
Published on
October 11, 2023

Are you striving to improve your reputation on Walmart Seller Central but aren't sure how to accumulate more seller reviews? Consider this: nearly 90% of consumers check online reviews before making a purchase.

Our blog post will provide step-by-step strategies for obtaining customer feedback, helping you build credibility and enhance your sales on the platform. Ready to boost your business growth? Let's dive in!

Importance of Seller Reviews on Walmart

Seller reviews on Walmart are crucial for several reasons. They have a direct impact on sales, as customers often rely on reviews to make their purchase decisions. Additionally, these reviews reflect the reputation and credibility of a business, which can greatly influence the trust factor for shoppers.

Impact on sales

Seller reviews significantly drive sales on Walmart Seller Central. Buyers base their purchasing decisions on the seller's credibility and product quality, which they gauge from these reviews.

Positive feedback increases customer confidence leading to higher conversion rates. On the other hand, negative reviews act as a deterrent to potential customers and hinder sales growth.

An excellent reputation through rave reviews propels your products up in search rankings, amplifying visibility and attracting more buyers. Consequently, maintaining high ratings becomes vital for sellers to maintain a competitive edge and boost their sales performance on this marketplace platform.

Reflection of business

Seller reviews on Walmart Seller Central have a deep impact as they are a direct reflection of your business. They’re the digital equivalent of word-of-mouth advertising and pronounce volumes about your commitment to quality and customer satisfaction.

Having good seller reviews equates with having a well-functioning, trustworthy business that prioritizes product and service.

Seeing positive feedback from satisfied customers elevates shoppers' confidence in doing business with you. This boosts your reputation not just on the Walmart platform but extends beyond it, greatly affecting how potential customers perceive your brand.

In today’s competitive online market scenario, maintaining a high rating through constant monitoring of competition is essential to reflect an ever-evolving, customer-focused business approach that leads to success in the marketplace.

Trust factor for shoppers

Customer faith and confidence are bolstered through seller reviews. Shoppers largely depend on these evaluations to gain insights about the product quality and reliability of the vendor before making a purchase decision.

This vital information can help reduce fear, uncertainty, and doubt in shoppers' minds.

High-quality seller reviews ramp up trust levels for shoppers by painting an honest picture of business dealings. They foster a sense of security among customers knowing they're dealing with a credible vendor who offers great products and exceptional customer service.

Seller reviews serve as social proof that could potentially attract more customers to your Walmart Storefront.

Types of Reviews on Walmart Marketplace

There are two types of reviews on Walmart Marketplace: buyer reviews and seller reviews.

Buyer reviews

Buyer reviews are written by shoppers who wish to express their views on the products they've purchased from Walmart. Not only shoppers but even Walmart's own staff can share their insights. Reviews from Walmart's staff, however, will carry a distinct 'Walmart Associate' tag.

The primary aim of these reviews is to guide potential shoppers in their buying choices. Walmart is open to both commendations and criticisms.

Such feedback offers valuable insights, allowing other shoppers to gain a deeper understanding of the product. Candid feedback ensures that the Walmart community can learn from both the positive and negative experiences of others.

Seller reviews

Parallel to Customer Product Feedback, Walmart offers a platform for Seller Ratings. These are authored by customers who have engaged with marketplace sellers. The focus here isn't on the product, but rather on the service rendered by the seller.

Customers can comment on the timeliness and condition of their deliveries. After a purchase from a Marketplace Seller, Walmart reaches out to the buyer via email, prompting them to rate both the seller and the product a few weeks post-delivery.

To encourage customer reviews on Walmart Seller Central, sellers can utilize trusted review platforms to showcase their products effectively. Additionally, reaching out to customers through personalized emails is another effective strategy for generating feedback.

Focusing on excellent product quality and providing exceptional customer experiences are key drivers for receiving positive seller reviews. Engaging with negative reviews showcases a commitment to resolving issues promptly and demonstrates responsiveness to customer concerns.

Tips for Getting More Reviews on Walmart

Utilize trusted review platforms, reach out to customers through emails, focus on high-quality products, prioritize customer experience, and engage with negative reviews.

Utilize trusted review platforms

Maximizing the number of seller reviews on Walmart Seller Central can be achieved by utilizing trusted review platforms. These platforms provide a centralized location for customers to leave their feedback and ratings, making it easier for potential buyers to make informed purchasing decisions.

By leveraging these platforms, sellers can increase their visibility and credibility, as well as attract more customers to their products. It's important to choose reputable review platforms that are trusted by shoppers and have a large user base to maximize the impact of your efforts in obtaining seller reviews on Walmart Marketplace.

Reach out to customers through emails

Send personalized emails to your customers to encourage them to leave reviews on Walmart. Craft a well-written and friendly email thanking them for their purchase and kindly requesting feedback.

Make sure to include a direct link to the review page for their convenience. Personalized emails show that you value each customer's opinion, increasing the likelihood of receiving reviews.

Don't forget to follow up with customers who have already left positive feedback, expressing gratitude and providing any necessary support or assistance. By reaching out through emails, you can actively engage with customers and build strong relationships while encouraging them to share their experiences on Walmart Marketplace.

Focus on high-quality products

Focus on high-quality products is crucial when it comes to getting more seller reviews on Walmart. Customers are more likely to leave positive reviews if they are satisfied with the product they received.

By focusing on providing high-quality products, you not only increase your chances of receiving positive reviews but also build a reputation for offering reliable and trustworthy items.

This will attract more customers and contribute to an overall positive shopping experience on Walmart Seller Central. Remember, prioritizing the quality of your products can go a long way in generating positive feedback from customers and ultimately boosting your seller ratings.

Prioritize customer experience

To increase your chances of getting more seller reviews on Walmart Seller Central, it is crucial to prioritize the customer experience. This means going above and beyond to ensure that shoppers have a positive interaction with your brand.

Provide excellent customer service, promptly respond to inquiries and issues, and deliver products in a timely manner. By putting the customer first and providing exceptional experiences, you can build trust and loyalty, leading to more satisfied customers who are likely to leave positive reviews for your business on Walmart Marketplace.

Engage with negative reviews

Responding to negative reviews is an important part of managing your online reputation on Walmart Seller Central. When customers leave negative feedback, it's crucial to engage with them in a professional and helpful manner.

Address their concerns and offer solutions to resolve the issue. This shows other shoppers that you value customer satisfaction and are willing to go the extra mile to make things right.

By actively engaging with negative reviews, you can turn unhappy customers into satisfied ones and also demonstrate your commitment to providing excellent products and service.

Benefits of Having Higher Ratings and Reviews on Walmart Marketplace

Having higher ratings and reviews on Walmart Marketplace can lead to increased sales and conversions, improved visibility for your products, and the ability to attract more customers to your seller profile.

Increased sales and conversions

Higher ratings and reviews on Walmart Marketplace can significantly impact your sales and conversions. When customers see positive feedback from other shoppers, they are more likely to trust your business and make a purchase.

Positive reviews act as social proof, reassuring potential buyers that your products are of high-quality and worth their investment. With increased trust comes an increase in sales and conversions, as customers feel more confident about buying from you compared to your competitors with fewer or lower-rated reviews.

Boosting the number of positive seller reviews on Walmart Seller Central can greatly enhance your credibility in the eyes of potential customers, ultimately driving greater sales and revenue for your business.

Improved visibility

Higher ratings and reviews on Walmart Marketplace can greatly enhance your visibility as a seller. When you have positive feedback from customers, it increases the chances of your products appearing higher in search results.

This means more shoppers are likely to see and consider purchasing your items. Improved visibility also helps build trust with potential customers, as they are more inclined to choose sellers with a good reputation.

By focusing on obtaining reviews and maintaining high ratings, you can boost your seller performance and ensure that you stand out from the competition on Walmart Seller Central.

Attracting more customers

To attract more customers on Walmart Marketplace, it is crucial to have higher ratings and reviews. Positive feedback from previous buyers serves as social proof that your business can be trusted.

Potential customers are more likely to make a purchase when they see positive reviews about your products or services. With increased sales and improved visibility, you can establish credibility and stand out from the competition.

By prioritizing customer satisfaction and engaging with negative reviews constructively, you can enhance your seller reputation and attract even more customers to your Walmart Seller Central page.


In conclusion, obtaining seller reviews on Walmart Seller Central is crucial for improving sales and building trust with shoppers. By utilizing trusted review platforms, reaching out to customers through emails, prioritizing high-quality products, and engaging with negative reviews, sellers can increase their review count and boost their reputation on Walmart Marketplace.

These strategies will ultimately lead to increased visibility, more customers, and improved sales conversions.

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