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Amazon Acronyms and Terms Glossary: Defining and Deciphering Amazon Selling Lingo

Written by
Vanessa Hung
February 6, 2024

Navigating the world of Amazon selling can be a daunting task, especially when confronted with its unique language of acronyms and terms. With over 235 specific terms such as FBA, ASIN, and BSR to comprehend, it’s easy to get overwhelmed.

This blog post is your guide for decoding these abbreviations commonly used in Amazon's ecommerce marketplace. Naturally, there are more than these, but these are the most commonly used ones. Let's embark on this journey so you can confidently master the lingo of one of the world's greatest retail giants!

Understanding Key Amazon Acronyms and Terms

In this section, we will explore some of the key acronyms and terms used on Amazon, such as FBA/FC/FBM, A+ Content, ASIN/ISBN, MSRP, and SIOC. This will help you navigate the platform more effectively and understand important concepts related to selling on Amazon.


Fulfillment by Amazon (FBA) is a service provided by Amazon that offers storage, packaging, and shipping help to sellers. This powerful tool greatly simplifies the logistical side of running an online business.

Under FBA, your inventory goes to one of many Fulfillment Centers (FCs), where Amazon employees store your products and prepare them for shipment once a customer makes their purchase.

If you're looking for more control over packing and shipping, then Fulfillment by Merchant (FBM) might be the right choice for you. As an FBM seller, you handle all aspects of storage and order fulfillment yourself which can provide greater flexibility in managing your own stock levels and cost operations.

Explore these options to find out which better suits your selling strategy on Amazon.

A+ Content

A+ Content is a valuable tool for Amazon sellers, allowing you to enhance your product listings with visually appealing and informative content. With A+ Content, you can showcase your brand story, highlight key features, and provide additional images to engage potential customers.

This feature helps you stand out from the competition and build trust with buyers by providing them with a more detailed understanding of your products. By incorporating A+ Content into your listings, you can increase conversion rates and ultimately boost sales on Amazon.

Don't miss out on the opportunity to maximize the impact of your product listings with A+ Content!


The ASIN (Amazon Standard Identification Number) and ISBN (International Standard Book Number) are unique identifiers used by Amazon to catalog and track products. The ASIN is a 10-character alphanumeric code assigned to every item listed on Amazon, while the ISBN is a standardized numeric identifier primarily used for books.

These codes help sellers and customers easily locate specific products on the platform. It's important for sellers to understand the significance of these codes and how they can improve their product listings and visibility on Amazon.


The term MSRP stands for Manufacturer's Suggested Retail Price. It refers to the price that the manufacturer recommends retailers sell their product for. The MSRP serves as a suggested guideline, but ultimately, sellers have the flexibility to set their own prices on Amazon.

As an Amazon seller, understanding and considering the MSRP can be helpful when pricing your products competitively and determining your profit margins. By taking into account the MSRP along with other factors like competition and demand, you can make informed pricing decisions that align with your business goals on Amazon's platform.


SIOC stands for "Ships in Own Container," and it refers to a packaging requirement imposed by Amazon. It means that products must be able to be shipped without the need for additional protective packaging, such as an outer box or bubble wrap.

This requirement is important because it helps reduce waste and shipping costs. By ensuring that products can be shipped in their own containers, sellers can maximize efficiency and minimize environmental impact.

So, when preparing your products for shipment to Amazon's fulfillment centers, make sure they comply with SIOC guidelines to avoid any issues with delivery or potential penalties from Amazon.

Navigating Amazon Terminology

In this section, we will explore key terms and acronyms that sellers need to understand when navigating Amazon's platform.

Best Deal

To increase your chances of attracting customers and boosting sales on Amazon, you'll want to make sure you have the "Best Deal" badge. This badge is awarded to products that offer customers the best value for their money.

To qualify for the Best Deal badge, your product must have a competitive price compared to similar listings, high customer ratings, and fast shipping options. Having this badge will help your product stand out from the competition and attract more buyers who are looking for great deals.

Buy Box

The Buy Box is a highly sought-after feature on Amazon that can significantly impact your sales. When customers search for a product, the Buy Box showcases the seller who offers the best price and service.

It increases visibility and makes it easy for customers to make a purchase with just one click. To win the Buy Box, you need to have competitive pricing, reliable fulfillment methods like FBA, high seller ratings, and positive customer feedback.

It's crucial to monitor your performance metrics regularly to maintain eligibility for the Buy Box and maximize your chances of making more sales on Amazon.

Brand Registry

Brand Registry is a program offered by Amazon that helps sellers protect their brand and intellectual property. By enrolling in the Brand Registry, you gain access to additional tools and resources to help maintain your brand's integrity on the platform.

This includes features such as advanced search tools for finding potential infringements, automated monitoring of your product listings, and the ability to create unique brand pages.

With Brand Registry, you can take proactive steps to safeguard your brand and ensure a positive customer experience on Amazon.


Your storefront is your virtual shop window on Amazon, where customers can browse and purchase your products. It's like having your own branded storefront within the larger Amazon marketplace.

Your store should reflect your brand image and showcase your products in an appealing way to attract customers. You can customize the design and layout of your storefront to create a unique shopping experience for visitors.

By optimizing your storefront with compelling images, informative product descriptions, and customer reviews, you can increase conversions and drive sales. Having a well-designed storefront is crucial for establishing credibility and building trust with potential buyers.


As an Amazon seller, understanding the role of a vendor is crucial to your success. A vendor on Amazon refers to a manufacturer or distributor who sells products directly to Amazon.

Unlike third-party sellers who list their products individually, vendors sell in bulk and have a direct relationship with Amazon. Vendors typically have access to additional benefits such as enhanced marketing opportunities and the ability to sell wholesale to other retailers.

Working as a vendor can provide you with more visibility and exposure on the platform, helping you reach a larger customer base and potentially increasing your sales.

Tips for Using Amazon Glossary

To make the most of the Amazon Glossary, always keep a reference guide on hand for quick and easy access to definitions. Stay updated on any changes or additions to Amazon's terminology by regularly checking for updates.

If you come across an unfamiliar term, don't hesitate to ask for clarification from fellow sellers or Amazon support.

Keep a reference guide

Having a reference guide is crucial for navigating the complex world of selling on Amazon. With over 235 terms covered in the Amazon Acronyms and Terms Glossary, having quick access to definitions and explanations will save you time and help you understand the platform's unique terminology.

Whether you're a new seller or have been using Amazon for years, keeping a reference guide handy will ensure that you can easily look up any unfamiliar acronyms or terms as needed.

This valuable resource will empower you to speak the language of Amazon with confidence and make informed decisions about your business.

Stay updated on changes

To stay successful as an Amazon seller, it is crucial to stay updated on any changes that may occur on the platform. The ecommerce industry is constantly evolving, and Amazon regularly updates its policies, algorithms, and features.

By staying informed about these changes, you can adapt your strategies and take advantage of new opportunities. Keep yourself in the loop by regularly checking for updates from Amazon through their seller resources or newsletters.

Additionally, joining relevant online communities or forums can help you connect with other sellers who can share valuable insights and information about recent changes. Remember, being proactive in staying updated will give you a competitive edge in the ever-changing world of ecommerce selling on Amazon.

Ask for clarification

If you come across any Amazon acronym or term that you're unsure about, don't hesitate to ask for clarification. Understanding the platform's language is crucial for success as an Amazon seller.

Whether it's a specific abbreviation like ASIN or a term related to fulfillment centers, it's important to fully grasp their meanings. By seeking clarification from fellow sellers, forums, or even Amazon support, you can ensure that you have a clear understanding of the terminology and make informed decisions in your selling journey.

Remember, asking for clarification is always better than making assumptions and potentially misunderstanding key concepts on the platform.


Mastering Amazon's language is essential for success as a seller on the platform. The Amazon Acronyms and Terms Glossary provides a comprehensive list of commonly used abbreviations, acronyms, and terms to help sellers navigate this unique jargon.

By understanding the terminology, you can effectively communicate with customers and optimize your selling strategy on Amazon. Take advantage of this valuable resource to unlock the secrets of Amazon's acronyms and terminology today!


1. Can you explain some commonly used terms on Amazon?

Sure! For example, "FBA" stands for Fulfillment by Amazon - it refers to a service where sellers store their products in Amazon's warehouse. And "ACoS" means Advertising Cost of Sales which relates specifically to advertising on the platform.

2. What are AWS and ASIN in the context of Amazon?

AWS refers to 'Amazon Web Services', which provides a reliable, scalable environment for businesses. ASIN (Amazon Standard Identification Number) is a unique block of 10 letters or numbers that identify items listed on Amazon.

3. Where can I find definitions for unknown acronyms while navigating seller central?

You can refer to resources like the eCommerce acronyms and terms glossary or use guides titled 'Mastering amazon’s acronyms' available on various platforms including previous versions of Seller Central help pages.

5. Could you tell what Alexa and Kindle mean in relation with Amazon?

Absolutely! Alexa is an AI-powered virtual assistant developed by Amazon that uses voice recognition technology whereas Kindle is an e-reader device also created by Amazon allowing users to browse, download, buy as well as read eBooks.

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