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What Is an Amazon GTIN Exemption and How To Apply for One

Written by
Vanessa Hung
Published on
January 25, 2024

If you're an Amazon seller, you know that listing products on the platform can be a bit of a headache. One of the most confusing aspects of Amazon's selling requirements is the Global Trade Item Number (GTIN) or Universal Product Code (UPC) requirement. However, you may be eligible for a GTIN exemption, which can make the process of listing products on Amazon much easier.

A GTIN is a unique identifier for physical products, and it is usually represented by a barcode. Amazon requires sellers to provide a valid GTIN for most products, but there are some exceptions. If you're selling products that don't have a GTIN, such as private-label products or handmade items, you may be eligible for a GTIN exemption. Applying for a GTIN exemption can save you time and hassle, and it can help you get your products listed on Amazon more quickly. In this article, we'll show you how to apply for a GTIN exemption on Amazon and provide you with a step-by-step guide to the process.

Understanding GTIN

If you're planning to sell products on Amazon, you'll need to understand what a GTIN is. GTIN stands for Global Trade Item Number, and it's a unique identifier for products. GTINs are assigned by GS1, which is a global standards organization that manages the registration of GTINs.

There are several types of GTINs, including UPC (Universal Product Code), EAN (European Article Number), JAN (Japanese Article Number), ISBN (International Standard Book Number), and MPN (Manufacturer Part Number). UPCs are the most common type of GTIN in the United States, while EANs are more common in Europe.

Each GTIN is a unique 14-digit number that identifies a specific product. The first few digits of the GTIN identify the GS1 prefix, which indicates the country of origin. The remaining digits are specific to the product and are assigned by the manufacturer.

If you're selling products on Amazon, you'll need to provide a valid GTIN for each product. However, there are some exceptions to this rule. For example, if you're selling a private label product that doesn't have a GTIN, you can apply for a GTIN exemption. Additionally, some products, such as books and magazines, may be exempt from the GTIN requirement.

In summary, a GTIN is a unique identifier for products that is assigned by GS1. UPCs are the most common type of GTIN in the United States, while EANs are more common in Europe. If you're selling products on Amazon, you'll need to provide a valid GTIN for each product, but there are some exceptions to this rule.

The Importance of GTIN for Amazon

If you're a seller on Amazon, you know how important it is to have your products listed accurately in the Amazon catalog. One of the key ways to ensure that your products are correctly identified is to use a Global Trade Item Number (GTIN).

A GTIN is a unique identifier for a product that is recognized internationally. It allows Amazon to identify your product and match it to the correct listing in the Amazon catalog. Without a GTIN, your product may be listed incorrectly or not at all, which can result in lost sales and frustrated customers.

Amazon requires a GTIN for most products that are sold on the marketplace. If your product doesn't have a GTIN, you may be able to apply for a GTIN exemption. However, exemptions are only granted in certain circumstances, so it's important to understand the rules and requirements before you apply.

To ensure that your products are listed accurately in the Amazon catalog, it's important to obtain a valid GTIN and include it in your product listing. This will help to ensure that your product is matched to the correct listing and that customers can find and purchase your product with confidence.

In addition to helping with product identification and matching, using a GTIN can also help to improve your product's visibility on Amazon. When customers search for products on Amazon, they often use specific search terms or filters to narrow down their results. By including a GTIN in your product listing, you can help your product to appear in relevant search results and improve your chances of making a sale.

GTIN Exemption: An Overview

If you are a seller on Amazon, you may have come across the requirement to provide a Global Trade Item Number (GTIN) for your products. However, there are some cases where you may be eligible for a GTIN exemption. In this section, we will provide an overview of what a GTIN exemption is, who is eligible for it, and how to apply for it.

What Is a GTIN Exemption?

A GTIN exemption is a waiver from the requirement to provide a GTIN for your products on Amazon. GTINs are unique product identifiers that are used to identify and track products throughout the supply chain. They include Universal Product Codes (UPCs), International Standard Book Numbers (ISBNs), and European Article Numbers (EANs). In general, Amazon requires sellers to provide a valid GTIN for each product they list.

However, in some cases, sellers may be eligible for a GTIN exemption. This means that they can list their products on Amazon without providing a valid GTIN. Instead, they will need to provide other product identifiers, such as a Manufacturer Part Number (MPN) or a Brand Name.

To find out more Amazon terms and learn their meanings, read our Glossary for Amazon Acronyms and Terms.

Who Is Eligible for a GTIN Exemption?

Not all sellers are eligible for a GTIN exemption. In general, you may be eligible for a GTIN exemption if:

How To Apply for a GTIN Exemption

To apply for a GTIN exemption, you will need to provide Amazon with some information about your product. This includes:

Once you have submitted your request, Amazon will review it and let you know whether your exemption has been approved or denied. You can check the status of your exemption request in your Seller Central account.

In summary, a GTIN exemption can be a useful option for sellers who are unable to provide a valid GTIN for their products. If you believe that you are eligible for a GTIN exemption, you can apply for one through your Seller Central account. However, keep in mind that not all sellers are eligible for a GTIN exemption, and you will need to provide Amazon with some information about your product to support your request.

Factors That Determine Eligibility for GTIN Exemption

If you are a seller on Amazon, you may be wondering if you are eligible for a GTIN exemption. A GTIN is a unique product identifier that is used to identify and track products. In some cases, Amazon requires sellers to provide a GTIN when listing a product. However, there are situations where a seller may be exempt from providing a GTIN.

Here are some factors that may determine your eligibility for a GTIN exemption:

Product Categories

Certain product categories require a GTIN, such as books, music, and DVDs. However, there are some product categories that do not require a GTIN, such as handmade products. If you are selling a product that falls into a category that requires a GTIN, you will need to provide one.

Private-Label Products

If you are selling a private-label product, you may be eligible for a GTIN exemption. Private-label products are products that are manufactured by one company and sold under another company's brand name. In this case, you can use a UPC or EAN from the manufacturer or apply for a GTIN exemption.

Brand Name

If you are selling a product under your own brand name, you may be eligible for a GTIN exemption. In this case, you can use a UPC or EAN from the manufacturer or apply for a GTIN exemption.

Generic Products

If you are selling a generic product, you may be eligible for a GTIN exemption. In this case, you can use a UPC or EAN from the manufacturer or apply for a GTIN exemption.

Handmade Products

If you are selling handmade products, you may be eligible for a GTIN exemption. Handmade products are products that are made by an individual or a small group of people, rather than a large manufacturer. In this case, you can apply for a GTIN exemption.

Manufacturer

If you are selling a product that is manufactured by a company that does not provide a GTIN, you may be eligible for a GTIN exemption. In this case, you can apply for a GTIN exemption.

In summary, if you are selling a product that falls into a category that requires a GTIN, you will need to provide one. However, if you are selling a private-label product, a generic product, a handmade product, or a product without a GTIN from the manufacturer, you may be eligible for a GTIN exemption.

How To Apply for GTIN Exemption

If you are selling products on Amazon that do not have a GTIN or UPC, you may need to apply for a GTIN exemption to list your products. Here are the steps to apply for GTIN exemption:

  1. Request a GTIN exemption: To apply for a GTIN exemption, log in to your Amazon Seller Central account and go to the "Add a Product" page. Click on the "Apply for GTIN exemption" link and follow the instructions.
  2. Provide an ID: You will need to provide an ID for the product you want to list. This can be a manufacturer part number, an Amazon Standard Identification Number (ASIN), or a SKU.
  3. Fill out the application: You will need to fill out an application for each product you want to list without a GTIN. The application will ask for information such as the product name, brand, and category.
  4. Create a case log: After submitting the application, create a case log in Seller Central to track the status of your GTIN exemption request.
  5. Provide proof: You will need to provide proof that your product is exempt from GTIN requirements. This can include a support letter from the manufacturer or a product packaging sample.
  6. Submit an authorization letter: If you are not the manufacturer of the product, you will need to submit an authorization letter from the manufacturer allowing you to sell the product on Amazon.
  7. Provide an address: You will need to provide an address where Amazon can send the GTIN exemption approval notification.
  8. Wait for approval: After submitting your application and supporting documents, wait for Amazon to review your request and approve your GTIN exemption.
  9. Update your product listing: Once your GTIN exemption is approved, update your product listing with the exemption information and the ID you provided.

It is important to note that GTIN exemptions are only granted for products that meet certain criteria. For example, products that are handmade, vintage, or one-of-a-kind may be eligible for a GTIN exemption. However, products that are mass-produced or have a standard GTIN should not be listed without a GTIN. For more information on GTIN exemptions, visit the Amazon GTIN Exemption page.

Required Documentation for GTIN Exemption

When applying for a GTIN exemption on Amazon, there are certain documents that you will need to provide. These documents are necessary to prove that your product is eligible for exemption and to ensure that your listing is compliant with Amazon's policies.

One of the most important documents you will need to provide is images of your product. These images should be clear and show the product from different angles. They should also be high resolution and free from any watermarks or logos that could obscure the product.

You will also need to provide product photos or real-world pictures that clearly show the product packaging and any branding that may be present. This is necessary to ensure that Amazon can verify the product's identity and that it meets the requirements for exemption.

In addition to images, you may need to provide a letter from the brand owner or publisher stating that you have permission to sell the product under their brand name. This is particularly important if you are selling products that are branded or licensed.

If you are a brand owner, you may also need to be enrolled in Amazon's Brand Registry program. This program allows you to protect your brand and trademarks on Amazon and provides you with access to additional tools and features.

Finally, if you are an importer, you may need to provide additional documentation, such as a customs declaration or proof of compliance with any relevant regulations.

Overall, the documentation required for GTIN exemption can vary depending on the product and the seller. However, by providing clear and accurate documentation, you can ensure that your listing is compliant with Amazon's policies and that your product is eligible for exemption.

After Applying for GTIN Exemption

Once you have applied for GTIN exemption, you will need to wait for Amazon's review and approval. During the review process, Amazon will check if you meet the requirements for GTIN exemption and if your products are eligible.

To check the status of your exemption, you can go to your Seller Central account and click on the "Inventory" tab. Then, select "Add a Product" and click on "Check Exemption Status". You will be able to see the status of your exemption request and whether it has been approved or not.

If your exemption is approved, you can start listing your products without a UPC or GTIN. However, if your exemption is denied, you will need to provide a valid GTIN for each product you want to list.

It is important to note that GTIN exemption is a short-term strategy and should not be relied upon for the long term. If you plan to sell on Amazon for a longer period, it is recommended to obtain valid GTINs for your products.

In summary, after applying for GTIN exemption, you should check the status of your exemption request to see if it has been approved or not. If your exemption is approved, you can start listing your products without a UPC or GTIN. However, if your exemption is denied, you will need to provide a valid GTIN for each product you want to list. GTIN exemption is a short-term strategy and should not be relied upon for the long term.

Specific Cases of GTIN Exemption

If you are an Amazon seller, you might have come across the requirement to provide a Global Trade Item Number (GTIN) for your products. However, there are specific cases where you can apply for a GTIN exemption. Here are some scenarios where you might be eligible for a GTIN exemption:

Automotive Parts

If you are selling automotive parts that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Manufacturer Part Number (MPN) and the Brand name for your product.

Mobile Accessories

If you are selling mobile accessories that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Model number for your product.

Sports

If you are selling sports equipment that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for your product.

Bundled Pack

If you are selling a bundled pack that includes products that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for each product in the bundle.

Inventory

If you have existing inventory that does not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for your product.

FBA and Fulfillment Network Stock Keeping Unit (SKU)

If you are using Amazon's Fulfillment by Amazon (FBA) service or the Fulfillment Network Stock Keeping Unit (SKU), you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for your product.

Retail

If you are a retailer and you sell products that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for your product.

Reseller

If you are a reseller and you sell products that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the Brand name and the Manufacturer Part Number (MPN) for your product.

Existing Product

If you are selling an existing product that has been previously listed on Amazon, you can apply for a GTIN exemption. However, you need to provide the ASIN or the URL of the product detail page on Amazon.

Website and Publisher

If you are a website or a publisher and you sell books or music that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the ISBN or the UPC for your product.

In conclusion, if you are selling products that do not have a GTIN, you can apply for a GTIN exemption. However, you need to provide the required information for your product based on the specific case.

Frequently Asked Questions on GTIN Exemption for Amazon Sellers

1. What are the consequences of not providing a GTIN when listing a product on Amazon?

Without a GTIN, products may not be listed correctly or at all on Amazon, which can lead to lost sales opportunities and customer frustration.

2. Are there any costs associated with obtaining a GTIN for products?

Yes, obtaining GTINs from GS1 (the organization that issues GTINs) typically involves a cost, which varies depending on the number of GTINs needed and the country of registration.

3. How long does it typically take to receive a GTIN exemption once applied for?

The time to receive a GTIN exemption can vary, but Amazon usually processes requests within a few business days to a week.

4. Can a GTIN exemption be revoked by Amazon, and under what circumstances?

Amazon may revoke a GTIN exemption if they find that the information provided is inaccurate, the product later requires a GTIN, or if the seller violates Amazon's policies.

5. What happens if a product that was previously exempt from GTIN requirements is now assigned a GTIN by the manufacturer?

If a product that was exempt from GTIN requirements is assigned a GTIN by the manufacturer, the seller must update their Amazon listings to include the GTIN to maintain accurate cataloging.

6. Is it possible for a seller to reuse a GTIN from one product for a different product?

No, GTINs are unique to each product and cannot be legally reused for different products, as this would lead to incorrect product identification in the marketplace.

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