E‑commerce ecosystem strategist and founder of Online Seller Solutions, helping brands and platforms build catalog and data foundations that work across marketplaces and AI.
Vanessa Hung is an e-commerce ecosystem strategist with a background working with leading technology companies like Carbon6 and SPS Commerce, who started as a brand account manager, founded Online Seller Solutions in 2020, and has since trained more than 30,000 people on how Amazon’s backend works.
Because every marketplace now runs on the same foundation of catalog and data, her work reaches well beyond Amazon.
Started as an account manager and took a single client to 7 figures in one year.
Built an agency to take on Amazon backend work for sellers and brands.
Began creating content, hosting webinars, and speaking, and became a Carbon6 Community Ambassador.
Created Amazon Troubleshooting Bootcamp and founded Sellerverse, a community for sellers who want to learn the platform themselves.
After discussing Rufus and AI’s impact on Amazon on a podcast in late 2023, she presented on Rufus and COSMO at the Billion Dollar Seller Summit in Kauai.
Began sharing real case studies with their solutions, and spoke at Amazon Accelerate.
Named a Top Retail Expert, Class of 2026 (Specialists).
Four ideas she brings to stages, podcasts, and press conversations, each one argued from the work behind the agency.
Brands now sell across several marketplaces, so catalog, data, and messaging have to be built once and work everywhere.
Amazon’s AI reads context as much as keywords, so listings must be written and structured for that shift.
In the age of AI, catalog data accuracy determines how well a product is understood, shown, and recommended.
Operational efficiency lets owners and teams spend their time on direction and growth instead of troubleshooting Amazon.
